➽ Innovate through ideation, experiment and testing using design thinking and lean start-up methodologies ➽ Develop market-specific recommendations, value propositions and business cases ➽ Manage product life cycle and offerings from new product introduction to product bundling and product phase-out ➽ Inspire and motivate others with my thinking and engage them to move with me ➽ Imagine marketing & com. plans that most influence the customer buying process ➽ Increase sales capabilities, create selling enthusiasm and build sales confidence ➽ Build strong brands through passion, innovation, creativity and pragmatism ➽ Lead the marketing action in order to increase the economic performance & sustainability ➽ Drive the change from a product approach to a market driven approach ➽ Analyse continuously customer & sales data by using the best of IT office automation
Responsible, on the European market, for water pumps, speed drives and control panel products portfolio dedicated to water supply and heating systems for collective buildings. (€56.4mln revenue)
Develop a product benchmark software tool comparing prices, specifications and performance of own and competitors’ products supporting sales team to easily convert competitive solutions to ours.
Develop an automated sales report generation software tool to track monthly business results
Manage the product offering: promote a “system” approach, create offers combining complementary products, rationalise the portfolio by phasing out customisation options or old products due to new norm constraints.
Introduce new products and promote existing products: helpdesk and sales force training, brochures, industry trade shows demos (e.g. ISH), website, catalogues, price lists, operating manuals and datasheet.
