➽ Innovate through ideation, experiment and testing using design thinking and lean start-up methodologies ➽ Develop market-specific recommendations, value propositions and business cases ➽ Manage product life cycle and offerings from new product introduction to product bundling and product phase-out ➽ Inspire and motivate others with my thinking and engage them to move with me ➽ Imagine marketing & com. plans that most influence the customer buying process ➽ Increase sales capabilities, create selling enthusiasm and build sales confidence ➽ Build strong brands through passion, innovation, creativity and pragmatism ➽ Lead the marketing action in order to increase the economic performance & sustainability ➽ Drive the change from a product approach to a market driven approach ➽ Analyse continuously customer & sales data by using the best of IT office automation
➽ Market and customer need analysis ➽ Collect product specifications and requirements ➽ Analysis of P&L, Share of market, Share of wallet, sales figures, costs ➽ Product go-to-market strategy ➽ Marketing collateral creation ➽ Support and train sales force
Innovation management
➽ Lean start-up ➽ Business model & value proposition canvas ➽ Job to be done ➽ Design thinking and ideation ➽ Assumption mapping & testing plan ➽ prototyping, validating & pivoting