➽ Innovate through ideation, experiment and testing using design thinking and lean start-up methodologies ➽ Develop market-specific recommendations, value propositions and business cases ➽ Manage product life cycle and offerings from new product introduction to product bundling and product phase-out ➽ Inspire and motivate others with my thinking and engage them to move with me ➽ Imagine marketing & com. plans that most influence the customer buying process ➽ Increase sales capabilities, create selling enthusiasm and build sales confidence ➽ Build strong brands through passion, innovation, creativity and pragmatism ➽ Lead the marketing action in order to increase the economic performance & sustainability ➽ Drive the change from a product approach to a market driven approach ➽ Analyse continuously customer & sales data by using the best of IT office automation
Lean start-up, business model & value proposition canvas, Job to be done, design thinking and ideation, assumption mapping & testing plan, prototyping, validating & pivoting – Speaker: Maaike Doyer