➽ Innovate through ideation, experiment and testing using design thinking and lean start-up methodologies ➽ Develop market-specific recommendations, value propositions and business cases ➽ Manage product life cycle and offerings from new product introduction to product bundling and product phase-out ➽ Inspire and motivate others with my thinking and engage them to move with me ➽ Imagine marketing & com. plans that most influence the customer buying process ➽ Increase sales capabilities, create selling enthusiasm and build sales confidence ➽ Build strong brands through passion, innovation, creativity and pragmatism ➽ Lead the marketing action in order to increase the economic performance & sustainability ➽ Drive the change from a product approach to a market driven approach ➽ Analyse continuously customer & sales data by using the best of IT office automation
Responsible for the preparation, coordination and communication of the new M340 Programmable Logic Controller (PLC) product launch towards the EU, APAC, NA subsidiaries and over the machine builder / OEM market.
Coordinate field tests and first-users program, ensure prototypes are built, sent and tested; act as coordinator between the production plants and country organisations. Develop tools to migrate from old to new platform.
Promote new product and get buy-in of country marketing and sales departments: implement a global commercial action plan, design promotional materials and website, prepare the SE Initi@tive 2007 exhibition
