Hadrien Maureille
Strategic Marketing / Product Marketing Manager
Professional Status
Employed
Available
About Me
➽ Innovate through ideation, experiment and testing using design thinking and lean start-up methodologies
➽ Develop market-specific recommendations, value propositions and business cases
➽ Manage product life cycle and offerings from new product introduction to product bundling and product phase-out
➽ Inspire and motivate others with my thinking and engage them to move with me
➽ Imagine marketing & com. plans that most influence the customer buying process
➽ Increase sales capabilities, create selling enthusiasm and build sales confidence
➽ Build strong brands through passion, innovation, creativity and pragmatism
➽ Lead the marketing action in order to increase the economic performance & sustainability
➽ Drive the change from a product approach to a market driven approach
➽ Analyse continuously customer & sales data by using the best of IT office automation
➽ Develop market-specific recommendations, value propositions and business cases
➽ Manage product life cycle and offerings from new product introduction to product bundling and product phase-out
➽ Inspire and motivate others with my thinking and engage them to move with me
➽ Imagine marketing & com. plans that most influence the customer buying process
➽ Increase sales capabilities, create selling enthusiasm and build sales confidence
➽ Build strong brands through passion, innovation, creativity and pragmatism
➽ Lead the marketing action in order to increase the economic performance & sustainability
➽ Drive the change from a product approach to a market driven approach
➽ Analyse continuously customer & sales data by using the best of IT office automation
Industry Marketing Manager Europe, 5 years - Omron Europe, Hoofddorp
Omron Electronics
August 2011
to September 2016
- Responsible for increasing market awareness, penetration and growth within the packaging machinery market (€54mln revenue, +17% FY14/FY11 growth). Design, develop and deliver a comprehensive programs targeting the Food & Beverage industry with the objective of driving new customer expansion and existing customer penetration while positioning Omron as “market specialist” and leading supplier in industrial automation.
- Define market priorities based on the EMEA machinery production yearbook of IMS Research. Develop a new strategy toward the F&B / Packaging OEM industry and obtain the creation of the “IMM” role.
- Lead the European packaging project from design to implementation across 9 sales subsidiaries; imagine a comprehensive marketing and customer reference programme “Know and Be Known in Packaging” to attract customers’ attention online and offline, create new business opportunities and align the company strategy behind a clear marketing message: “Your automation partner in packaging”.
- Roll-out the project by organising country kick-off meetings to collect sign-off approvals and commitments of Country Managers. Run market-specific sales training to create selling enthusiasm & build sales confidence.
- Develop industry-specific value propositions, corporate brochures, case studies, white papers, customer testimonials, press articles, industry website and trade show concept used in 9 European fairs (e.g. Interpack)
- Develop and implement a digital content strategy with buyers’ journey in mind that delivers the right messages at the right time and makes prospects take action. Measure and analyse click-throughs and file downloads.
Company website