Hadrien Maureille
Strategic Marketing / Product Marketing Manager
Professional Status
Employed
Available
About Me
➽ Innovate through ideation, experiment and testing using design thinking and lean start-up methodologies
➽ Develop market-specific recommendations, value propositions and business cases
➽ Manage product life cycle and offerings from new product introduction to product bundling and product phase-out
➽ Inspire and motivate others with my thinking and engage them to move with me
➽ Imagine marketing & com. plans that most influence the customer buying process
➽ Increase sales capabilities, create selling enthusiasm and build sales confidence
➽ Build strong brands through passion, innovation, creativity and pragmatism
➽ Lead the marketing action in order to increase the economic performance & sustainability
➽ Drive the change from a product approach to a market driven approach
➽ Analyse continuously customer & sales data by using the best of IT office automation
➽ Develop market-specific recommendations, value propositions and business cases
➽ Manage product life cycle and offerings from new product introduction to product bundling and product phase-out
➽ Inspire and motivate others with my thinking and engage them to move with me
➽ Imagine marketing & com. plans that most influence the customer buying process
➽ Increase sales capabilities, create selling enthusiasm and build sales confidence
➽ Build strong brands through passion, innovation, creativity and pragmatism
➽ Lead the marketing action in order to increase the economic performance & sustainability
➽ Drive the change from a product approach to a market driven approach
➽ Analyse continuously customer & sales data by using the best of IT office automation
Marketing & Communication Specialist EMEA, 1.8 year - Cargill, Rotterdam
Cargill
October 2016
to May 2018
- Responsible within the Strategic Marketing & Technology department for developing and deploying product marketing strategies for a premix & additive portfolio dedicated to animal feed producer, dairy farmer & poultry integrator. (€84,4mln revenue). Lead and/or support strategic marketing projects, new product introductions, brand development scenarios, PR & communication initiatives, competitor & customer related analysis.
- Introduce Neochicc™, the new poultry early nutrition offering, on the Turkish market. Plan and manage the product launch together with the local team. Design marketing collaterals to support the sales of the product.
- Develop the Neocow™ Care value proposition & marketing plan following the Marketing academy framework. Increase the sales of calf milk replacer in EU by collaborating with automatic calf feeding system manufacturers.
- Re-position the ProviMilk™ Calf milk replacer range on the UK/IRE market. Analyse the competitors. Repurpose the 24-month young animal nutrition program to leverage the sales of calf milk replacers.
- Build with the sales team a standard product portfolio to frame our product marketing strategy. Design a catalogue to relay our proposition, build our brand and drive our sales in the Dairy industry.
- Propose a brand architecture to rationalize a complex and disparate brand portfolio dedicated to young animal nutrition. Trademark the Neo-line brand concept with Neocow™, Neochicc™ & Neopigg™.
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