Hadrien Maureille
Strategic Marketing / Product Marketing Manager
Professional Status
Employed
Available
About Me
➽ Innovate through ideation, experiment and testing using design thinking and lean start-up methodologies
➽ Develop market-specific recommendations, value propositions and business cases
➽ Manage product life cycle and offerings from new product introduction to product bundling and product phase-out
➽ Inspire and motivate others with my thinking and engage them to move with me
➽ Imagine marketing & com. plans that most influence the customer buying process
➽ Increase sales capabilities, create selling enthusiasm and build sales confidence
➽ Build strong brands through passion, innovation, creativity and pragmatism
➽ Lead the marketing action in order to increase the economic performance & sustainability
➽ Drive the change from a product approach to a market driven approach
➽ Analyse continuously customer & sales data by using the best of IT office automation
➽ Develop market-specific recommendations, value propositions and business cases
➽ Manage product life cycle and offerings from new product introduction to product bundling and product phase-out
➽ Inspire and motivate others with my thinking and engage them to move with me
➽ Imagine marketing & com. plans that most influence the customer buying process
➽ Increase sales capabilities, create selling enthusiasm and build sales confidence
➽ Build strong brands through passion, innovation, creativity and pragmatism
➽ Lead the marketing action in order to increase the economic performance & sustainability
➽ Drive the change from a product approach to a market driven approach
➽ Analyse continuously customer & sales data by using the best of IT office automation
Global Strategic Marketing Manager & Digital Project Marketing Lead, 3 years - Cargill, Schiphol
Cargill
Since June 2018
Full-time
Schiphol
Netherlands
- Responsible within the "Global edible oil solutions" business ($7bn revenue) for performing global market researches, build strategic marketing plans and develop business cases for a fat & oil blend portfolio dedicated to four global win categories: food service, bakery, confectionery and early life nutrition
- Develop data-driven market insights & actionable recommendations to support GEOS growth strategies and innovation and advise category leaders on key business decisions around ‘’where to play” and “how to win’’.
- Deploy the global strategic marketing process (Market map, STEEP trend, MPV, PLA) within the regions to spark new category-specific product line architectures which meet the long-term customer needs
- Build business cases and value propositions following the lean start-up methods and Cargill Marketing Academy framework backed-up with interviews, surveys and workshops with customers, SMEs and category leaders.
- Ensure connectivity with other Global Food Ingredient Enterprise marketing teams and efficient and effective gathering and use of primary and secondary market information.
- Design market assessment processes and tools with trusted data sources (Euromonitor, Innova, Nielsen, iHS Markit…), qualitative and quantitative models, dynamic market maps and SME/customer interview templates.
- +++++
- Responsible within the PalmWise™ digital innovation project team for co-developing the business model and value proposition of the new Cargill Palm Sustainability Digital platform aiming to build transparent, traceable, sustainable palm supply chains.
- Help defining a common understanding across the organisation of what makes a supply chain transparent, traceable and sustainable. Learn from best practices used in Cargill Cocoa & Chocolate sustainability program.
- Guide the team through the lean start-up customer discovery process: Facilitate workshops using collaborative tools and ‘innovation canvas’ to help the team to structure their ideas and prioritise their business assumptions.
- Test and validate assumptions as a team with pre-selected customers (via workshops, wireframes, survey and interviews) in order to design a fit-for-purpose digital product
- Propose a 3-Tiered offering approach with different price points and feature sets which could incentivize customers to transition from conventional to certified sustainable palm oil.
- Develop visual strategic summary, positioning statement, benefits ladder and key messages of the new platform to be used in both internal engagement presentations and external commercial presentations.
- Plan and execute the customer on-boarding program by sequencing the series of actions who need to be taken by the team before the Go Live including the on-boarding / training of the FIBI strategic key account teams.
- Propose a brand architecture across three commodities (Soy, Cocoa and Palm) with a common naming convention. Align with other commodity enterprises to trademark: CocoaWise™, SoyaWise™ and PalmWise™.
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