Managing the Amadeus e-commerce consulting services solutions.
Provide website optimization recommendations for over 75 Airlines in more than 80 markets around the world, including Air France, bmi, Finnair, Iberia, Lufthansa, Qantas and Singapore Airlines.
Organize & Present consulting session with airlines IT & MKT department (conference calls, face to face meetings, workshops)
Implementation of Web-analytics solution for airline website based on an enhancement of Google Analytics. (www.finnair.com, www.flybmi.com)
Provide web-marketing KPI’s expertise to airline online marketing department Search Engine Optimization PPC Analysis & ROI Optimization Online Campaign monitoring
Development of automated Dashboard reports (SQL/Excel/Perl) accessible online.
Prepare sales pitch, proposal and contracts for prospects (200K generated in 2007)
Support VP / Account Manager & Global Sales team during sales process.
Responsible of e-Travel’s statistics for internal and external users (7 billion Pageviews per year)
Preparing e-Travel’s customer billing in collaboration with Finance department.
Data collection, parsing (scripting Perl) and statistical data analysis of the commercial activities of e-Travel’s customer websites (visitors, page views & bookings).
Maintenance, management and development of SQL procedures for e-Travel Reporter.
Generating of executive summaries (reports based on traffic, visitor and customer analysis).
Data analysis, improving and extending the collected data (via new development and integration of other department information).
Optimising report and data availability.
Activities’ forecasting for next year and decision-taking advice (StatGraphics Plus)
