Poonam Rao

About Me

D O B : 8th March, 1983
Marital Status : Married
Hobbies : Designing, Shoots, Shopping, Partying to distress and Music lover
Personal principles I will never compromise with: Honesty and loyalty
• Marketing professional with breadth of experience across the service industries in driving marketing,sales and Client satisfaction

•I have keen inclination towards online fashion marketing which helps me built the creative creature within me and helps becoming a creative person.

• I have a comprehensive knowledge and exposure in client servicing, corporate gifting, event planning, scheduling, monitoring, execution of program within scheduled time and budget.

• I have embarked a niche for myself in delivering as per the need and trends of the market and I am adept to perform in close liaison to business goals and
commitments being a ‘Single Point of Contact’ between the outer world and my unit.

• Proficiency in Excel and other Microsoft Office Applications

CONTACT
Email - sharpoo.84@gmail.com
Mobile - +91 9930307195

Resume created on DoYouBuzz

Experiences

Key Responsibilities:

Business Development with focus on new client development,Servicing exiting clients and selling our media assets 
Managing media plans with effective coordination between Internal buying and planning teams.
Giving Innovative solutions to client aside to the traditional Ooh media.
Pitch creative & innovative ambient media solutions to clients - Airport Media , Cinemas , Health clubs & Salon spas.
Handling operational flows of the campaign and ensuring clients deliverables
Proper budgeting and closure of terms & conditions with clients and vendors Supervising team for operations for OOH campaigns 
Generating performance reports and presentations of the activity executed

Media Assets,Client servicing
Generate revenue through IP sponsorship and space selling in our events.
Design, implement, and manage sponsorship plans focused on growing endemic and non-endemic sponsorships across industries and sectors.
Oversee identification of prospects, and cultivation and solicitation strategies, and closing of deals.
Work across the organization to conceptualize and develop packages for sponsorship, and execute revenue generating opportunities to drive incremental revenue for the organization. Using a consultative selling approach, work with prospects to gain a clear understanding of their needs, and develop customized sponsorship and proposal packages to win their business Establish, and maintain a level of market/client knowledge that can be utilised to assist in the planning and support of present and future event development and exhibition and sponsorship opportunities.
Maintain accurate and updated records of all contacts and revenue projection pipeline of opportunities, highlighting all the prospecting, research, networking, outbound calls, and attendance at trade shows, conferences, events, and/or programs.
Work collaboratively with marketing/brand staff and colleagues to create customized content or presentations as sales collateral for use in sponsorship presentation
Be aware and knowledge of about various events, new products launches and various sponsors
Provide timely responses to prospects, and existing sponsor and partner requests, and work in a consultative manner with sponsors and partners to deepen relationship

Key Achievements:
 Proud to be associated with an esteemed Project between Nerolac paints Ltd & Somnath Temple.Painting of Somnath Temple as a CSR Intiative for Nerolac paints.Right from conceptualising to involving suppliers, subcontract vendors, coordination with Temple trustee to Nerolac team
 Ideation and seamless execution of multiple campaigns for existing clients-Skechers, Nilkamal, Mahindra Lifespaces, Nerolac , Axis bank, Tata Swarchh etc

Core Competency includes:
Solely handling the entire division of Corporate Gifting
Responsible for generating B2B leads, meeting clients, explaining the products , making quotations to clients, handle negotiation and closure of the deal.
Handling new inquiries received by the company through references & other sources.
Maintaining ongoing client relationship, up selling and cross selling, Lies with different department of client and generate opportunity for additional business
Coordinate with internal teams to ensure and adhere to the delivery timelines delivery to the client.
Procurement of various goods from overseas and local vendors
Dealing with Pharma clients and setting display at their office . Customizing products are per their brand requirement to supply to their doctors and retailers.
Designing collateral's and running campaigns
Complete product knowledge to interact with the vendors in India and abroad
Contract and licensing work
Handled shipment and other procedures
Operational & Business Role
Interacting with vendors ,price negotiations & giving presentation to top clients and driving business amongst an array of sectors
Arranging product display at client offices for business prospects. Dealing with B2B for their requirements
Work closely with overseas buyer to develop product, sourcing strategy and manage buying.
Manage sourcing, product development, price negotiation, production merchandising and on time shipment at China, south east Asia vendor base
Monitor the suppliers to ensure products are made to required specification, quality standards and compliance
Possess strong project management skills and detail oriented mind-set to ensure timely production and delivery schedules are met

Manage Events with an incisive experience into planning and executing, end to end event coordination, media management, designing & conceptualizing collateral with team.
• Pitching and meeting different companies and making presentations in order to generate business.
• Handled events from Inception phase till final execution.
• Coordinated with clients understanding their need and meeting requirements within time and budget.
• Keeping track of daily news releases as well as corporate actions in the companies in my portfolio.
Market research and strategic planning and implementation
Client Relationship Management
Project Development & Management -responsible for the end to end execution for the event
Coordinating with the various departments creative,accounts & operations involved in the event for flawless execution
Drive lead and demand generation programs, through various marketing channels (Online & offline)
To plan and execute the BTL and ATL activities.
Create and execute marketing campaign for clients
Interact with agencies to develop campaigns and work out calendars for promos
Coordinate and Work efficiently & Effectively with agencies for developing campaigns and collaterals
Event Planning & Management
Executing events,MICE ,exhibitions, trade shows etc.
- Theme development, liaison for stall designing and development of collaterals for various Exhibitions / Events
Taken a lead role in creating/organizing & executing Intellectual property with the first edition of the Lavasa Hill Run
-One of kind hill run
- Lavasa was abuzz with 1011 runners from 7 nations and 10 Indian cities participating
- Handled the event from registration to final execution.
Organised the US club & Navy Ball Event at INS Hamla & US Club
Focus on other IP such as - Swamp Soccer, Bubble Soccer, Couplathon
Generate revenue through event sponsorship and space selling
Design, implement, and manage sponsorship plans focused on growing endemic and non-endemic sponsorships across industries and sectors.
Oversee identification of prospects, and cultivation and solicitation strategies, and closing of deals.
Work across to conceptualize and develop packages for sponsorship, and execute revenue generating opportunities to drive incremental revenue for the organization
- Venue,Celebrity & other artist management

Core Competency includes:
Focus on Client Servicing and Business Development with new & existing clients
Providing solutions to clients needs on various Events by managing the initiatives by optimum utilization of the available budgets
Managing entire event process right from understanding the client need to the final execution
To plan and execute the BTL and ATL activities.
Interact with teams to develop campaigns
Understand customer behaviour and design campaigns accordingly
(A)Strategic Role:
New business development & Client Servicing
Brand Building Strategies
Identification and segregation of potential Market Segments
Revenue generation through new account development and key account management
(B) Operational Role:
Responsible for achieving sales target
Responsible for executing the marketing processes
Developing relevant business proposals
Monitor market Intelligence within the industry in terms of market development, new projects, competitive activity, new customers etc.
Build referral and lead generation network
Increase the company’s involvement with existing client
Develop and deliver the business plans through carrying out research, formulate market analysis and deliver accurate business reports.
(C) Organizational Role:
Consistent follow-through and resourcefulness, in order to achieve organizational goals and objectives.

Core competency includes:
Effectively handling a team of 3 marketing executives.
Understanding clients requirement for various events & projects and provide most optimum solutions
End to end management of the entire event from pre -event activities to post event feedback
Monitoring every process to ensure a perfect event execution
Successfully managed International Summit for Packaging Industry in Oct, 2010 & Jan,2013 with over 2500 delegates registration.
Conceptualization and seamless execution of multiple campaigns for existing clients

Reporting directly to Director for Property vertical, my role entails designing and implementation of marketing activities and handling events and the post event analysis report & Payment closure .
Core competency includes:
Marketing strategies
Coordinating with Creative’s for Designing press invites and media kits.
Efficiently handling media relations.
Direct interaction with eminent jury.
Assist Marketing team with their Media Planning.
Research for analyzing market trends, & customer analysis, preparing various P.R and marketing strategies at local and national level.
Achievements:
Built strong relationships with eminent jury, sponsors and participants to retain them.
Built strong media database through maintaining good relations..
Increased satisfaction level of internal and external audience.
Skilled in cold calling, negotiating contracts and client servicing

Handling customer’s issues related to banking account and other banking services.
Efficiently handling process related issues
Direct interaction with banking customers in U.K
Up selling of mortgages, home insurance, Upgrading of current accounts.

Marketing & Advertising | Brand Management | Corporate Communication

Skills

Creative Thinking /Concept Development
Event planning and execution
Project and client management
Strong interpersonal skills

 Sponsorship  Market Research Marketing Management  Brand Management  Market Planning Direct Marketing  Business Development  Email Marketing  Teamwork

Education

Appeared for MH-CET for MBBS (Medical Entrance examination in Oct 2002 & 2003)
Got through BDS & BPharma .

St Anne's High School

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Marketing I Client Servicing I Corporate Gifting I

Deputy Manger - Amarujala Autdoors (Media Sales)

Senior Manager -Sales & Procurement

Account Manager

Accounts Manager - NBD & Client Servicing

Manager -Business Development & Client Servicing

Sr.Corporate Marketing

Sr .Customer Service Associate

Customer Service Associate

OOH I Events I Corporate Gifting

Events I Intellectual Property I

B Com

Mumbai University

HSC

Mumbai University

SSC

Mumbai University