Xavier Oyharçabal
International Digital & Media Researcher at RECMA
37 years old
Driving License
Toulouse (31000) France
Employed
Open to opportunities
I am a driven self-starter passionate about new technologies looking for an exciting position abroad that enables me to leverage my expertise of the digital and media agency industry in a forward-thinking tech company.
As a digital researcher within the Digital Agency Research Department powered by RECMA (the REsearch Company evaluating Media Agencies), I have met agency leaders across the USA, the UK and France. I have referenced and studied more than 850 digital agencies across 12 markets: the USA, UK, France, Canada, Australia, South Africa, India, Germany, Belgium, Netherlands, Spain, Italy.
I have been instrumental in creating a model to sectorise over +100 digital services in "The DARD Matrix" and designing an assessment methodology to qualify the offerings of global digital agency networks. The knowledge I've gathered from these assessments gave me the opportunity to assist global advertisers and agencies in choosing the right partners for their communication needs.
As a media researcher within RECMA, I am currently in charge of assessing the media agencies activity in Australia, Indonesia, Vietnam & New-Zealand.
Throughout my evolution at RECMA, I also had the opportunity to be in charge of assessing several European markets (Czech Republic, Slovakia, Bulgaria, Serbia, Croatia & Slovenia). I visit each of the countries I oversee once a year to assess the evolution of the agencies locally.
As a digital researcher within the Digital Agency Research Department powered by RECMA (the REsearch Company evaluating Media Agencies), I have met agency leaders across the USA, the UK and France. I have referenced and studied more than 850 digital agencies across 12 markets: the USA, UK, France, Canada, Australia, South Africa, India, Germany, Belgium, Netherlands, Spain, Italy.
I have been instrumental in creating a model to sectorise over +100 digital services in "The DARD Matrix" and designing an assessment methodology to qualify the offerings of global digital agency networks. The knowledge I've gathered from these assessments gave me the opportunity to assist global advertisers and agencies in choosing the right partners for their communication needs.
As a media researcher within RECMA, I am currently in charge of assessing the media agencies activity in Australia, Indonesia, Vietnam & New-Zealand.
Throughout my evolution at RECMA, I also had the opportunity to be in charge of assessing several European markets (Czech Republic, Slovakia, Bulgaria, Serbia, Croatia & Slovenia). I visit each of the countries I oversee once a year to assess the evolution of the agencies locally.
International Digital & Media Researcher
RECMA
Since January 2012
Full-time
Paris
France
- Face to face meetings with +150 global & local digital agency CEOs as well as marketing executives in San Francisco, New York, Chicago, Los Angeles, London and Paris.
- Face to face meetings with media agency CEOs in Australia, Indonesia, Vietnam, New-Zealand, Czech Republic, Slovakia, Bulgaria, Serbia and Croatia
- Benchmark, analysis and quarterly publication of activity reports on media planning & buying agencies in Australia, Indonesia, Vietnam, Czech Republic, New Zealand, Ukraine, Slovakia, Bulgaria, Serbia, Croatia and Slovenia.
- Digital agency portfolio sourcing assistance to advertiser's marketing executives (Orange, Lactalis, Microsoft, Richemont) & communication groups & agencies (WPP Digital, Huge, X-Prime, Disko)
- Production & Publication of digital industry white books, market research reports by countries, agency presentations, advertiser ad-hoc reports
- Benchmark & analysis of +650 global digital agency networks spread across 12 top advertising spending markets (USA, Canada, UK, France, Germany, Australia, India, China, Brazil, Russia, Spain, Italy).
- Tracking of the major digital & media agency account moves as well as digital agency acquisitions & mergers across the globe
- Production & publication of digital agency activity analysis reports (WW Top 50, USA, UK, France, Canada)
Company Description
Founded in 1991, in Paris, RECMA is the only Research company that evaluates digital and media agencies worldwide.
Beyond billings rankings RECMA assesses 800 media agencies through 50 countries on the basis of a qualitative evaluation resulting from 18 criteria.(account moves, competitiveness in pitches, new biz activity, exposure to big clients, client loyalty, etc.)
RECMA publishes global, local, activity sector and competitive reports that are the recognized as the reference for media agencies and advertisers alike.
Beyond billings rankings RECMA assesses 800 media agencies through 50 countries on the basis of a qualitative evaluation resulting from 18 criteria.(account moves, competitiveness in pitches, new biz activity, exposure to big clients, client loyalty, etc.)
RECMA publishes global, local, activity sector and competitive reports that are the recognized as the reference for media agencies and advertisers alike.
Company website
Junior Brand Specialist
Havas Worldwide Digital Sofia
January 2011
to August 2011
Internship
Sofia
Bulgaria
- Client account management (The French Embassy in Bulgaria, the French Institute in Sofia, the Bulgarian Albanian Chamber of Commerce & Industry, Real Sport/Havas S&E)
- Pitched digital accounts for Air France, Kamenitza (In-Bev) & Volkswagen
- Creating online marketing strategies for clients (Planex, Playground Varna)
- Website project consultancy
- Web design & development supervision
- Website content copywriting
- Client & corporate social media management & advertising (This is Hepatitis - European awareness campaign /Havas Worldwide Digital Sofia / VOOPP Interior Design)
- Offline print communication management (Cultural Events of The French Insitute In Varna)
- Creation, hosting and management of a web TV Show - The 4D Show displaying the internal skills & creativity of the company
- Corporate blogging on digital business transformation
Company Description
Havas Worldwide offers fully integrated marketing solutions plus the award-winning capabilities of its global divisions: Havas Worldwide Digital provides end-to-end digital services. Havas Life is the largest global healthcare network, with 1,500 professionals in 50 countries. Havas PR boasts a global network of 1,200 professionals. Havas Luxe is a global network specializing in the luxury marketing of premium brands.
Company website
Junior Digital Researcher
RECMA
July 2010
to January 2011
Internship
Paris
France
- Online research, social media watch, inquiries, database management.
- Global digital agency rankings production & publication
- Assessing and evaluating the largest digital agencies worldwide in order to help global advertisers pick the most suitable shops for their digital campaigns.
Company Description
Founded in 1991, in Paris, RECMA is the only Research company that evaluates digital and media agencies worldwide.
Beyond billings rankings RECMA assesses 800 media agencies through 50 countries on the basis of a qualitative evaluation resulting from 18 criteria.(account moves, competitiveness in pitches, new biz activity, exposure to big clients, client loyalty, etc.)
RECMA publishes global, local, activity sector and competitive reports that are recognized as the reference for media agencies and global advertisers alike.
Beyond billings rankings RECMA assesses 800 media agencies through 50 countries on the basis of a qualitative evaluation resulting from 18 criteria.(account moves, competitiveness in pitches, new biz activity, exposure to big clients, client loyalty, etc.)
RECMA publishes global, local, activity sector and competitive reports that are recognized as the reference for media agencies and global advertisers alike.
Company website
