Xavier Oyharçabal
International Digital & Media Researcher at RECMA
37 years old
Driving License
Toulouse (31000) France
Employed
Open to opportunities
I am a driven self-starter passionate about new technologies looking for an exciting position abroad that enables me to leverage my expertise of the digital and media agency industry in a forward-thinking tech company.
As a digital researcher within the Digital Agency Research Department powered by RECMA (the REsearch Company evaluating Media Agencies), I have met agency leaders across the USA, the UK and France. I have referenced and studied more than 850 digital agencies across 12 markets: the USA, UK, France, Canada, Australia, South Africa, India, Germany, Belgium, Netherlands, Spain, Italy.
I have been instrumental in creating a model to sectorise over +100 digital services in "The DARD Matrix" and designing an assessment methodology to qualify the offerings of global digital agency networks. The knowledge I've gathered from these assessments gave me the opportunity to assist global advertisers and agencies in choosing the right partners for their communication needs.
As a media researcher within RECMA, I am currently in charge of assessing the media agencies activity in Australia, Indonesia, Vietnam & New-Zealand.
Throughout my evolution at RECMA, I also had the opportunity to be in charge of assessing several European markets (Czech Republic, Slovakia, Bulgaria, Serbia, Croatia & Slovenia). I visit each of the countries I oversee once a year to assess the evolution of the agencies locally.
As a digital researcher within the Digital Agency Research Department powered by RECMA (the REsearch Company evaluating Media Agencies), I have met agency leaders across the USA, the UK and France. I have referenced and studied more than 850 digital agencies across 12 markets: the USA, UK, France, Canada, Australia, South Africa, India, Germany, Belgium, Netherlands, Spain, Italy.
I have been instrumental in creating a model to sectorise over +100 digital services in "The DARD Matrix" and designing an assessment methodology to qualify the offerings of global digital agency networks. The knowledge I've gathered from these assessments gave me the opportunity to assist global advertisers and agencies in choosing the right partners for their communication needs.
As a media researcher within RECMA, I am currently in charge of assessing the media agencies activity in Australia, Indonesia, Vietnam & New-Zealand.
Throughout my evolution at RECMA, I also had the opportunity to be in charge of assessing several European markets (Czech Republic, Slovakia, Bulgaria, Serbia, Croatia & Slovenia). I visit each of the countries I oversee once a year to assess the evolution of the agencies locally.
International Digital & Media Researcher
RECMA
Since January 2012
Full-time
Paris
France
- Face to face meetings with +150 global & local digital agency CEOs as well as marketing executives in San Francisco, New York, Chicago, Los Angeles, London and Paris.
- Face to face meetings with media agency CEOs in Australia, Indonesia, Vietnam, New-Zealand, Czech Republic, Slovakia, Bulgaria, Serbia and Croatia
- Benchmark, analysis and quarterly publication of activity reports on media planning & buying agencies in Australia, Indonesia, Vietnam, Czech Republic, New Zealand, Ukraine, Slovakia, Bulgaria, Serbia, Croatia and Slovenia.
- Digital agency portfolio sourcing assistance to advertiser's marketing executives (Orange, Lactalis, Microsoft, Richemont) & communication groups & agencies (WPP Digital, Huge, X-Prime, Disko)
- Production & Publication of digital industry white books, market research reports by countries, agency presentations, advertiser ad-hoc reports
- Benchmark & analysis of +650 global digital agency networks spread across 12 top advertising spending markets (USA, Canada, UK, France, Germany, Australia, India, China, Brazil, Russia, Spain, Italy).
- Tracking of the major digital & media agency account moves as well as digital agency acquisitions & mergers across the globe
- Production & publication of digital agency activity analysis reports (WW Top 50, USA, UK, France, Canada)
Junior Brand Specialist
Havas Worldwide Digital Sofia
January 2011
to August 2011
Internship
Sofia
Bulgaria
- Client account management (The French Embassy in Bulgaria, the French Institute in Sofia, the Bulgarian Albanian Chamber of Commerce & Industry, Real Sport/Havas S&E)
- Pitched digital accounts for Air France, Kamenitza (In-Bev) & Volkswagen
- Creating online marketing strategies for clients (Planex, Playground Varna)
- Website project consultancy
- Web design & development supervision
- Website content copywriting
- Client & corporate social media management & advertising (This is Hepatitis - European awareness campaign /Havas Worldwide Digital Sofia / VOOPP Interior Design)
- Offline print communication management (Cultural Events of The French Insitute In Varna)
- Creation, hosting and management of a web TV Show - The 4D Show displaying the internal skills & creativity of the company
- Corporate blogging on digital business transformation
Junior Digital Researcher
RECMA
July 2010
to January 2011
Internship
Paris
France
- Online research, social media watch, inquiries, database management.
- Global digital agency rankings production & publication
- Assessing and evaluating the largest digital agencies worldwide in order to help global advertisers pick the most suitable shops for their digital campaigns.
Master in Management & Communication of Business Services
Toulouse Business School
September 2009
to 2012
Corporate strategy & entrepreneurship
Product marketing, B2C & B2B marketing
Organizational & logistics courses as well as business management principles (POLC)
European law, international trade & business development
Market & corporate finance, accounting management
Information technology, statistics & data analysis
Learn more
Product marketing, B2C & B2B marketing
Organizational & logistics courses as well as business management principles (POLC)
European law, international trade & business development
Market & corporate finance, accounting management
Information technology, statistics & data analysis
Bachelor of Arts in Business Applied Foreign Languages
Centro de Estudios Universitarios de Madrid
September 2008
to 2009
Attended courses applied to business environments and administered in Spanish focusing on :
Translation & interpretation studies (English & Spanish)
Import & export international trade
Macroeconomic studies
European law
Information technology & databases
Marketing & corporate strategy
Accounting principles
Learn more
Translation & interpretation studies (English & Spanish)
Import & export international trade
Macroeconomic studies
European law
Information technology & databases
Marketing & corporate strategy
Accounting principles
Business Applied Foreign Languages
Université de Toulouse Le Mirail (Toulouse III)
September 2006
to 2008
Classes administered in English & Spanish:
Translation & Interpretation studies
International Trade
Mactroeconomic studies
European Law
Corporate Strategy
Accounting principles
Information Technology
Translation & Interpretation studies
International Trade
Mactroeconomic studies
European Law
Corporate Strategy
Accounting principles
Information Technology
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Microsoft Office
Advanced
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AppleWorks
Advanced
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Google Docs
Advanced
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Open Office
Advanced
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Wordpress
Advanced
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Tweetdeck
Expert
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Hootsuite
Advanced
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Digital & Media Agency evaluation
I have benchmarked the evolution of the media agency competition for over 4 years and I created a method to sectorize digital agencies and evaluate their operational capabilitiesExpert
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Digital & Communication strategy
Within the DARD powered by RECMA, I conceptualized a industry Matrix to sectorize agencies offerings and published white books for agency search and collaboration best practices. Also led all press releases efforts and distribution strategy and sales visual elements creation at The DARD powered by RECMA.Advanced
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Project & Account Management
I have led the planning, organization, research, production, publication and sales phases of 8 country reports published up to 4 times a yearGood
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Copywriting
I enjoy writing about digital marketing and have produced content for personal & collaborative blogs, specialized press articles, website content, press releases, direct sales email, social media contentGood
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Website & Application design
I sketch and design wire-frames for websites and mobile applications (French Embassy in Bulgaria, Bulgarian Albanian Chamber of Commerce, Havas Media Sports & Entertainment Sofia, Havas Worldwide Digital Sofia, Voöp ceilings design, Opus Magazine,...)Good
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Social Media Marketing
I extensively use & explore new forms of media to train and help clients & relatives to these new forms of communicationExpert
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PC & MAC operational
I use PC professionally and MAC for my personal use. (Microsoft Office, Open Office, Google Docs, Adobe Creative Suite 5, Wordpress)Good
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French
Mother tongueExpert
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English
TOEIC: 980 (Oct. 2009)
Studied English over +18 years
Earned a Bachelor's degree in English
Work exclusively writing and speaking in English I Travelled for business purposes several times across the USA, the UK, Australia and New-Zealand.
English is the standard language in use at RECMAExpert -
Spanish
Have learned Spanish for +15 years
Earned a Bachelor's degree in Spanish
Interned in Irun for 2 months in 2007
Studied in Madrid for a year in 2008/2009
Interned in Valencia for 3 months in 2009
Studied in Barcelona for 6 months in 2011Expert -
Swedish
Learned Swedish extensively completing the Duolinguo learning program and through personal encounters and travels to SwedenIntermediate
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Bulgarian
Interned in a digital agency in Bulgaria for 8 months
Travelled for business twice to meet Media agency leadersIntermediate -
Danish
I am currently learning Danish as a hobby through DuolinguoNotions
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German
I am currently learning German as a hobby through DuolinguoNotions
- Documenting the music industry history, evolution and its social context through the creation of the blog Opus Mag
- Browsing the internet to discover how mobile apps and social media improves consumer usages
- Reading English literature (George Orwell, Charles Bukowski, Brett Easton Ellis)
- Learning new languages (Swedish, Danish, Dutch, German)
- Discovering the countries of the world
- Geopolitical history & studies
- Followed youth & study basketball programs in secondary schools and played in semi-professional leagues up until 2015 (Nationale 3, Pre-Nationale)
- Water sports: wake-boarding & surfing during summers
- Fitness & running
- Beatboxing for over 10 years
- Played carribean drums for over 11 years
- Played the piano 4 years as a kid
- Currently learning photography & video editing as part of the collaborative music blog curation of www.opusmag.fr
