▪ Completed the analysis and planning of soft drinks in the Chinese market, covering the development status, industrial chain panorama, competition pattern, future development trend and prospect analysis
▪ Analyzed the consumer market of instant coffee in China and pinpointed the needs of customers; clearly presented the analysis results through data visualization
• Conceived the promotion plan of Coca-Cola Lemon Road products, completed product positioning analysis, user portrait analysis and media and promotion channel determination
