▪ Researched on performance appraisal and evaluation methods and the correlations with department planning, taking Alibaba as an example
▪ Collected and organized information and data on China’s pension market through multiple channels; analyzed the development and layout of peer companies; formulated marketing entry strategies for China Resources Holdings Company Limited
▪ Delivered well-constructed presentations, winning praise from the manager
▪ Completed the analysis and planning of soft drinks in the Chinese market, covering the development status, industrial chain panorama, competition pattern, future development trend and prospect analysis
▪ Analyzed the consumer market of instant coffee in China and pinpointed the needs of customers; clearly presented the analysis results through data visualization
• Conceived the promotion plan of Coca-Cola Lemon Road products, completed product positioning analysis, user portrait analysis and media and promotion channel determination
