KPIs follow up of monthly marketing performances with all key countries.
Collaboration with the Data Analytics and Research team to collect data/studies in order to build comprehensive reports and feed the marketing strategy.
Support of the marketing Top Projects (coordination, brief, follow-up) from the objectives set up to the postmortem analysis, going through planning, budget, performance & data monitoring.
Collaboration with the content, artist marketing and brand team to update the marketing roadmap and adapt the strategy based on previous actions performances.
Creation of a consistent roadmap between all teams: from content, artist marketing to marketing B2B and B2C.
Update of the marketing budget / marketing expenses in collaboration with all key countries managers (brand / media acquisition / artist marketing / content / PR / Social Media)
Preparation of executive reports and presentations
Monitoring of the competitive landscape (new offers, music streaming services, digital subscriptions) to feed the communication team and adapt the marketing strategy.
Vice President
Avalanche
Since March 2019
Paris
France
Management and development of relations with labels, managers and artists
Prospection of musical and artistic venues
Artistic programming
Contractual and budget negotiations
Creation of communication strategies
Operational management of technical equipment procurement and logistics
Budget management
Product Manager
Bring4You
July 2020
to September 2021
Paris
France
Collaboration with the engineering/technology team and user interface designers to define detailed key product requirements and implement new features.
Monitoring and analysis of existing functionalities' impact.
Identification of innovative opportunities to improve and provide additional benefits to the customer.
Development and update of the product roadmap.
Management of priorities among user experience, technology and marketing operations
Development of specific recommendations on how to drive customer engagement, sales conversion, satisfaction, and other KPIs.
Patronage and partnerships assistant
Parc de la Villette
December 2018
to June 2019
Internship
Paris
France
Design and organization of special events (inaugurations, launches) to target, to build and to deepen relationships with partners and patrons
Conception of patronage and partnership cases
Management of contractual terms and conditions
Planning and implementation of partnerships programs in coordination with all internal key departments
Databases' maintenance and budget management
Preparation and submission of post project reports
Project Manager
Le Shamrock
September 2015
to September 2017
Management and development of relations with labels, managers and artists
Prospection of musical and artistic venues
Artistic programming
Creation of communication strategies
Operational management (7 staff) of technical equipment procurement and logistics
Budget management
Executive assistant
Le Club des Enfants Parisiens
May 2016
to September 2016
Creation of customer retention strategies (1500 clients/week)
Customer care / customer support
Scheduling of teacher's activity (60 teachers)
Design of communication materials
Development of partnership offers
Creation of prospection files
Staff recruitment and allocation for communication campaigns
Inventory supply and allocation of equipment and material accordingly
Operational monitoring of activity, invoice capture, cash flow follow-up
