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Pascaline Alexandre

Communication and PR Practitioner/ Account Manager

Pascaline Alexandre
Situation professionnelle
En poste
Ouverte aux opportunités
CV réalisé sur DoYouBuzz

PR and Communication Practitioner/ Account Manager

Maluti Communications
Depuis juin 2016
CDI
Mount, Mauritius
  • Business Development:
    Actively promote business development;
     Lead new Corporate Communication business pitches, manage
    production of proposals, tenders and pitch presentations;
     Support marketing initiatives to generate new business leads;
     Develop prospect list to bring clients to the company;
     Assisting with any administrative duty necessary for the company.
  • Public relations :
    Direct and service key Corporate Communication accounts effectively and profitably;
     Lead on reputation management mandates and provide strategic counseling to clients and staff in sensitive, complex and crisis situations;
     Design and deliver effective external communications strategies to address critical business issues and drive sustainable growth in client organisations;
     Design and deliver effective change and employee engagement programmes for clients;
     Assist production of key strategic client documents, website content and other collaterals
     Working with management teams of HR teams of our clients with regards to internal communication programs set-up and running;
     Monitoring, collating, analyzing the media.
Site web de l'entreprise

Communication and Marketing Executive

Royal Park Mauritius
Décembre 2015 à mai 2016
Port Louis Mauritius
France
  • Define & maintain all implementation processes, manage implementation life cycle and coordinate documentation
  • Troubleshoot technical issues when the need arises, and escalating appropriately as needed. Maintain timelines and target dates
  • set strategic direction and execute all internal and external communications.
  • Plan, organize, execute and manage events including road shows, customer and company events, industry events, and other corporate events
  • Constantly explore, recommend, use and optimize communication methods, vehicles
    and technologies to engage with various audiences and campaigns
  • Create various PR, Communication and Marketing materials to be used across various
    media platforms and develop creative concepts for consideration.
  • Create and update collateral, presentations, brochures, product sheets, fact sheets,
    white papers, web content, newsletters, signage, ads and sales tools with input from
    Management, Sales and any other stakeholder.
  • Work on corporate intranet and internet site developing and maintaining content, including video/podcast content.
  • Conduct appropriate market research on competitive services and organizations.
  • Ensure consistent adherence to branding guidelines for all PR, Communication and
    Marketing materials and activities.
  • Write collateral materials promoting company achievement, services and future projects.
  • Work to develop and maintain company branding and visual identity guidelines.
Description de l'entreprise
Real Estate projects
Site web de l'entreprise

Communication and Competitive Intelligence specialist

Freelance
Février 2014 à novembre 2015
Bordeaux
France
  • Develop brand communications
  • Produce key messages and provide approvals for news release,media backgrounders, public service annoncements and media kits (press conference)
  • Provide advice, coaching and support to implement strategic internal and external communications planning
  • Provide direction on communications best practices for projects and initiaves. Develop web presence and e-reputation via social media campaigns
  • Translate content ( english to french and vice versa)
  • Market research and monitoring

Assistant Campaign and Value Manager Corporate Entreprise Public - France

Hewlett Packard France
Août 2012 à octobre 2013
Paris
France
  • Assist Manager in daily Corporate Marcom activities
  • Develop and launch integrated multi- channel print, catalog, web and direct marketing campaigns that propelled annual sales
  • Boost and develop Customer Reference Programs with HP Corporate clients
  • Develop new marketing tools ( video, brainsharks, mobile apps) to promote HP products.
  • Communication and Marketing support to HP Education department ( organising events, update website)
  • Plan and coordinate internal and external corporate functions for sales team ( trade shows, customer intimacy events, product launching, conferences)
  • Web monitoring
  • Observe, analyse and report effectiveness of internal communication between marketing and sales teams. Provide new strategies to enhance communication
Site web de l'entreprise

Project Manager and Assistant Editor

Evolution Pré presse Ltd
Janvier 2009 à juillet 2011
CDI
Port Louis Mauritius
    • Manage workflow of the in- house creative, digital and production team ( 15 graphic designers)
  • Play a cross-functional role working with other departments within the company
  • Manage entire production process for any printed materials ( prepress, printing, kit packing, shipping).
  • Build and maintain strong supplier relationships
  • Ensure strict adherence of approval processes
  • Review keylines and approve proofs; verify delivery of files to print, traditional and digital vendors
  • Develop, manage and recommend collateral specs, printing methods and color libraries
  • Estimate and manage print budgets
  • Drive new ideas and innovation, researching and recommending new cost effetive printing techniques.
  • Edition of new magazine
    • Assist Editor In chief in launching new medical magazine ( Bi-monthly BIO- Medical).
  • Web monitoring, drafting of articles, Meet sponsors and potential clients
  • Coordinate prepress projects for prestigious mauritian hotels and local companies
Site web de l'entreprise

Journalist

Radio One - La Sentinelle Ltd
Janvier 2007 à 2011
  • Investigate, analyse and report about latest events occurred in Mauritius. Interviewing economic, political andsocial personalities
  • Investigate, analyse and report about latest events occurred in Mauritius. Interviewing economic, political andsocial personalities
Site web de l'entreprise

Swingtime Magazine

Market Info Direct Ltd
Janvier 2009 à 2010
CDI
Port Louis, Mauritius
  • Freelance journalist and translator ( english to french and vice versa)
  • Interviews and coverage of success stories, social
  • Edit and proof read articles.

Counselor and Administrative Officer

IDP Mauritius
Janvier 2007 à 2009
Port Louis Mauritius
  • Counselling and administration duties.
  • Advised future students on Australian educational opportunities.
  • Processed applications of students and follow - up with Australian universities until obtaining visa.
  • Provided information about IELTS test and procedures.
  • Updated the company’s knowledge database and manage brochures stocks.
  • Liaised with local and international press.
  • Organised press conferences and workshops

Reporter

Le Defimedia group
Janvier 2005 à 2007
Port Louis Mauritius
  • News reporter
  • Participated actively in creating weekly edition of Defi TURF specialised in Turf reports, tips and professional interviews.
  • Interviewed local personalities and drafted articles
Site web de l'entreprise