Pascaline Alexandre
Communication and PR Practitioner/ Account Manager
PR and Communication Practitioner/ Account Manager
Maluti Communications
Depuis juin 2016
CDI
Mount, Mauritius
- Business Development:
Actively promote business development;
Lead new Corporate Communication business pitches, manage
production of proposals, tenders and pitch presentations;
Support marketing initiatives to generate new business leads;
Develop prospect list to bring clients to the company;
Assisting with any administrative duty necessary for the company. - Public relations :
Direct and service key Corporate Communication accounts effectively and profitably;
Lead on reputation management mandates and provide strategic counseling to clients and staff in sensitive, complex and crisis situations;
Design and deliver effective external communications strategies to address critical business issues and drive sustainable growth in client organisations;
Design and deliver effective change and employee engagement programmes for clients;
Assist production of key strategic client documents, website content and other collaterals
Working with management teams of HR teams of our clients with regards to internal communication programs set-up and running;
Monitoring, collating, analyzing the media.
Communication and Marketing Executive
Royal Park Mauritius
Décembre 2015
à mai 2016
Port Louis Mauritius
France
- Define & maintain all implementation processes, manage implementation life cycle and coordinate documentation
- Troubleshoot technical issues when the need arises, and escalating appropriately as needed. Maintain timelines and target dates
- set strategic direction and execute all internal and external communications.
- Plan, organize, execute and manage events including road shows, customer and company events, industry events, and other corporate events
- Constantly explore, recommend, use and optimize communication methods, vehicles
and technologies to engage with various audiences and campaigns - Create various PR, Communication and Marketing materials to be used across various
media platforms and develop creative concepts for consideration. - Create and update collateral, presentations, brochures, product sheets, fact sheets,
white papers, web content, newsletters, signage, ads and sales tools with input from
Management, Sales and any other stakeholder. - Work on corporate intranet and internet site developing and maintaining content, including video/podcast content.
- Conduct appropriate market research on competitive services and organizations.
- Ensure consistent adherence to branding guidelines for all PR, Communication and
Marketing materials and activities. - Write collateral materials promoting company achievement, services and future projects.
- Work to develop and maintain company branding and visual identity guidelines.
Communication and Competitive Intelligence specialist
Freelance
Février 2014
à novembre 2015
Bordeaux
France
- Develop brand communications
- Produce key messages and provide approvals for news release,media backgrounders, public service annoncements and media kits (press conference)
- Provide advice, coaching and support to implement strategic internal and external communications planning
- Provide direction on communications best practices for projects and initiaves. Develop web presence and e-reputation via social media campaigns
- Translate content ( english to french and vice versa)
- Market research and monitoring
Assistant Campaign and Value Manager Corporate Entreprise Public - France
Hewlett Packard France
Août 2012
à octobre 2013
Paris
France
- Assist Manager in daily Corporate Marcom activities
- Develop and launch integrated multi- channel print, catalog, web and direct marketing campaigns that propelled annual sales
- Boost and develop Customer Reference Programs with HP Corporate clients
- Develop new marketing tools ( video, brainsharks, mobile apps) to promote HP products.
- Communication and Marketing support to HP Education department ( organising events, update website)
- Plan and coordinate internal and external corporate functions for sales team ( trade shows, customer intimacy events, product launching, conferences)
- Web monitoring
- Observe, analyse and report effectiveness of internal communication between marketing and sales teams. Provide new strategies to enhance communication
Project Manager and Assistant Editor
Evolution Pré presse Ltd
Janvier 2009
à juillet 2011
CDI
Port Louis Mauritius
- Manage workflow of the in- house creative, digital and production team ( 15 graphic designers)
- Manage workflow of the in- house creative, digital and production team ( 15 graphic designers)
- Play a cross-functional role working with other departments within the company
- Manage entire production process for any printed materials ( prepress, printing, kit packing, shipping).
- Build and maintain strong supplier relationships
- Ensure strict adherence of approval processes
- Review keylines and approve proofs; verify delivery of files to print, traditional and digital vendors
- Develop, manage and recommend collateral specs, printing methods and color libraries
- Estimate and manage print budgets
- Drive new ideas and innovation, researching and recommending new cost effetive printing techniques.
- Edition of new magazine
- Assist Editor In chief in launching new medical magazine ( Bi-monthly BIO- Medical).
- Assist Editor In chief in launching new medical magazine ( Bi-monthly BIO- Medical).
- Web monitoring, drafting of articles, Meet sponsors and potential clients
- Coordinate prepress projects for prestigious mauritian hotels and local companies
Journalist
Radio One - La Sentinelle Ltd
Janvier 2007
à 2011
- Investigate, analyse and report about latest events occurred in Mauritius. Interviewing economic, political andsocial personalities
- Investigate, analyse and report about latest events occurred in Mauritius. Interviewing economic, political andsocial personalities
Swingtime Magazine
Market Info Direct Ltd
Janvier 2009
à 2010
CDI
Port Louis, Mauritius
- Freelance journalist and translator ( english to french and vice versa)
- Interviews and coverage of success stories, social
- Edit and proof read articles.
Counselor and Administrative Officer
IDP Mauritius
Janvier 2007
à 2009
Port Louis Mauritius
- Counselling and administration duties.
- Advised future students on Australian educational opportunities.
- Processed applications of students and follow - up with Australian universities until obtaining visa.
- Provided information about IELTS test and procedures.
- Updated the company’s knowledge database and manage brochures stocks.
- Liaised with local and international press.
- Organised press conferences and workshops
Reporter
Le Defimedia group
Janvier 2005
à 2007
Port Louis Mauritius
- News reporter
- Participated actively in creating weekly edition of Defi TURF specialised in Turf reports, tips and professional interviews.
- Interviewed local personalities and drafted articles
- Hiking
- jogging
- swimming
- reading
- discovering new cultures
- places and meeting people. philosophy
Competitive Intelligence and Strategic Communications
Communication, Monitoring and Competitive intelligence
Languages (French and English), Marketing and strategic Communications
