Aiming to become an international product manager, I have lived in South-East Asia for one year to have a cultural insight on these fast growing countries. Junior and enterprising, I am currently taking a placement year to increase my knowledge of the marketing processes. In a context of trading globalization, my adaptability will be an asset to deal with the challenges of multicultural environments.
Skills: Market research reporting, value proposition, business intelligence
Pre sales phase: Sourcing public tenders and market backgrounds in Latin America and Central Europe. Qualifying business opportunities in terms of size, growth potential and level of risk through multi-channel sources
Industrial Marketing: Defining the products value proposition, delivering up to date b to g marketing materials
Skills: Setting a revenue model, analysing the level of competition within an industry, selling a product via online distribution networks
Responsibilities: Analyse the mobile app present situation in comparison with the competitors (over Google Play and App stores); help adjusting the marketing goals and strategy
Develop partnership proposal and contact regional carrier operators and app stores.
Skills: Managing a web project involving a team. Presenting and selling a concept. Communicating towards a public community through social medias.
ALittle Corporate website project management Defining the website purpose, constraints and the strategic contents to display with the developers and integration teams
Skills: Prospective research and customer follow up
Responsibilities: Gathering information about franchise chains on behalf of Research in Management Center, Toulouse. Contacting prospects, interviewing them and establishing a feedback.
Skills: Establish a bid analysis in a matrix in order to shortlist suppliers.
Sourcing various suppliers (industrial and logistics) in the frame of a new overseas subsidiary. Short listing international transporters and establishing the shipping route based on the offers.
Renovation of the communication media on behalf of the marketing department
Skills : Lead a prospective multi-channel research so as to contact, inform and recall the target.
Prospection on European and Asian markets: referencing potential business partners. Prepare needs for an international exhibition in Germany.
Competitive and Technological intelligence: Gathering and maintaining intelligence about key competitors; Updating the team about developments in the market of Information Systems
The MIT program trains students to become managers capable of dealing with technology management. They will acquire skills in managing innovative technologies and will be able to elaborate an international innovation strategy for developed and emerging markets.
Strategic Marketing - Digital Marketing - Transformative Services Digital Marketing Technologies & eCRM - Consumer Empowerment & Co-creation - Innovation and Technology Acceptance Models
College of Management, Mahidol University, Bangkok (exchange program with IAE Toulouse)
September 2014
to April 2015
This program provides companies with managers ready to deal with cross-cultural management situations and transnational business issues.
Information systems - Cross cultural management - Organizational behavior and HR management - Research methodology in Marketing - Strategic management - Finance - Marketing - Asian economy in global context
Focused on international development training and import-export operations management. Conduct of sales interview in English, Spanish Marketing: Foreign country and market study methodology
Meeting populations in northern Thailand in the frame of CSR activities, facilitating a group of children, teaching them English and bringing support to provide winter clothes to families.
Communication representative for the office of students in 2013. Organization of the gala: Co-responsible for the school's main event including a 5000€ budget. Established a communication plan for the event and got involved in the communication media design. Sourced the sponsors for partnerships and negotiated the pricing.