Niklas Weidel
Marketing, Tech, Creative and allround Wizard
Curiosity Chaser
Optimizer Oracle
Advanced Adopter
Skillstack Smasher
Creative Creator
46 years old
Driving License
Gothenburg (41670) Sweden
Professional Status
Consultant
Available
About Me
Web entrepeneur, internet fanatic and always learning something new. Combined with a Spock-like analytical mind and Kirk-like lust for life.
INTP.
INTP.
Entrepeneur
Boopmachine.com
Since 2025
Gothenburg
Sweden
- Development of AI relationship project.
Company Description
AI product
Freelance Consultant & Entrepeneur
eMage HB
Since January 2019
- Web development
App development
Marketing consultancy
Content production
Web services - First started 1998
Detailed Description
- Examples:
Provided a startup client (lumify) with complete marketing strategy, CRM plan and partner setups. - Developed and implemented a complete Wordpress site for an international client (backbone) in record time.
- Subcontractor to various web agencies, for developing mobile games and Facebook apps (such as TV3 lyxfällan, Discovery Channel, Arla Pucko)
Strategic Communicator
RSMH
April 2024
to September 2024
Temporary Work
Stockholm
Sweden
- Operational and strategic communicator
- Communication strategy
- Copywriting
- Rebranding
Company Description
Riksförbundet för social och mental hälsa
Content Producer & Marketing
Academeta
2019
to 2025
Freelancer
Stockholm
Sweden
- Logo design, company name
- video courses, video content
- copywriting
- marketing material, social media marketing
- graphic design
Company Description
Coaching and education
Marketing Manager
4finance AB
September 2014
to December 2018
Full-time
Stockholm
Sweden
- Marketing Manager Sweden.
- Head of small team. Responsible for three retail loans brands and one savings product brand. Developed one brand from scratch.
Detailed Description
- Implemented automated CRM flow, email/sms/app. ATL/BTL - TV, radio, digital, search, affiliate, print, outdoor etc. Part of management team with CEO, CFO, CTO, COO.
- After 3 months of employment, set sales records and lifted a brand to the third largest (from 15th) in the international corporation, for both revenue and profit. Simultaneously lowered overall total marketing costs by almost 75%.
- Widened marketing activities substantially by implementing a marketing automation system, programmatic media buying, retargeting campaigns, youtube video ads, Social media ads and new brand channels/pages, and securing heavily discounted print ad buys nationwide.
- Increased one products yearly sales by over 15% without any budget increase.
- Developed retention strategies and retargeting, increasing customer return rate by x4.
- Lowered the worst-performing products marketing budget by 25% while maintaining all sales figures.
Company Description
International Fintech Corporation
Project Manager
Britny
May 2013
to July 2013
Full-time
Stockholm
Sweden
- Team Management
- Resource Management
- Budget Responsibility
- Pitching and Presentation
Detailed Description
- Completed a large web development project a whole month before deadline.
Company Description
Strategic Digital Agency
Digital Marketing Specialist
Wisely
2007
to 2012
Full-time
Stockholm
Sweden
- Project Management, TPM, CTO, Account Manager
- Search Engine Marketing. Certified AdWords Specialist. Account Manager for several major Swedish accounts, such as: Entercard, Dressman, Byggmax, Manpower.
- Nominated for Stockholm Media Award for an innovative search campaign, utilizing personalized dynamic outreach landing pages.
Detailed Description
- Part of inital team (employee number one), developed the agency on many simultaneous layers.
- Responsible for managing and hands-on doing all technically advanced projects. Kept all the companies new digital services and tools at the bleeding edge.
- Notable success: The first in Sweden to create a full inhouse service for clients to utilize Amazon Cloudfront as banner- and video hosting. Bypassing normal expensive subcontractors. Worked in close cooperation with Amazon's European market executive, as it was an entirely new way of utilizing their technology backend.
- Example client work: Developed specialized dynamically A/B-tested landing pages for Talentum (magazine products like Illustrerad Vetenskap etc), increasing their subscription conversion rates by over 40%.
Online Sales Manager
Glocalnet
January 2008
to November 2008
Consultant
Stockholm
Sweden
- Website Sales
- Optimization and Reporting
- Campaign Planning
- Affiliate Management
Detailed Description
- Interim position via Wisely as in-house full-time consultant. Boosted affiliate sales while lowering costs. Optimized e-commerce site which set record sales of their high value mobile phone range.
Interactive Media Planner
Aegis Carat
January 2006
to August 2006
Apprenticeship
Stockholm
Sweden
- Traffic and Optimization
- Media Planning
IT Consultant
WM-Data HumanPro
2001
to 2005
Full-time
Göteborg
Sweden
- Support Technician at Göteborgs-Posten, inhouse
Production Designer
Admedia Reklambyrå
1999
to 2001
Full-time
Göteborg
Sweden
- A.k.a Originalare
- IT Manager
Store Employee
EB Games
1997
to 1999
Full-time
Göteborg
Sweden
- Formerly "Tradition"
- Sales, Support, Stock management
