Search Engine Marketing. Certified AdWords Specialist. Account Manager for several major Swedish accounts, such as: Entercard, Dressman, Byggmax, Manpower.
Nominated for Stockholm Media Award for an innovative search campaign, utilizing personalized dynamic outreach landing pages.
Detailed Description
Part of inital team (employee number one), developed the agency on many simultaneous layers.
Responsible for managing and hands-on doing all technically advanced projects. Kept all the companies new digital services and tools at the bleeding edge.
Notable success: The first in Sweden to create a full inhouse service for clients to utilize Amazon Cloudfront as banner- and video hosting. Bypassing normal expensive subcontractors. Worked in close cooperation with Amazon's European market executive, as it was an entirely new way of utilizing their technology backend.
Example client work: Developed specialized dynamically A/B-tested landing pages for Talentum (magazine products like Illustrerad Vetenskap etc), increasing their subscription conversion rates by over 40%.
