Head of small team. Responsible for three retail loans brands and one savings product brand. Developed one brand from scratch.
Detailed Description
Implemented automated CRM flow, email/sms/app. ATL/BTL - TV, radio, digital, search, affiliate, print, outdoor etc. Part of management team with CEO, CFO, CTO, COO.
After 3 months of employment, set sales records and lifted a brand to the third largest (from 15th) in the international corporation, for both revenue and profit. Simultaneously lowered overall total marketing costs by almost 75%.
Widened marketing activities substantially by implementing a marketing automation system, programmatic media buying, retargeting campaigns, youtube video ads, Social media ads and new brand channels/pages, and securing heavily discounted print ad buys nationwide.
Increased one products yearly sales by over 15% without any budget increase.
Developed retention strategies and retargeting, increasing customer return rate by x4.
Lowered the worst-performing products marketing budget by 25% while maintaining all sales figures.
