After 6 years of Field Manager in retail banking with BtoC Marketing graduation program at ESC Toulouse I help local branches of Credit Agricole improving their way of converting digital leads into new business opportunities in both mortgage and opening accounts for their retail activities. The goal is to help them develop and increase their e-business based on complete knowledge of their organization and best practices shared to the Decision makers.
Contribution à l’élaboration et au suivi du programme des manifestations commerciales de l'année 2011
Responsabilité de la coordination sur 3 temps forts du programme.
Rédaction, présentation des briefs communiquants et coordination entre les différentes directions: Marketing client, Achats, Pub et Ventes, Internet, Sectoriel.
Suivi et organisation de l’inauguration des magasins de Nantes et Toulon suite à leur remodeling.
Coordination sectorielle sur les marques en propre des Galeries Lafayette.
Etudes ponctuelles (type benchmark de la concurrence)
