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Luisa Fiege

Marketing Manager

6 years experience in Marketing (B2B and B2C)
Multilingual business proficiency (German, English, French)
Master of Science in Management (HEC Lausanne)
Highly reliable, creative, teamplayer with strong problem-solving skills
Swiss Work permit C
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Luisa Fiege
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Professional Status
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About Me
Highly motivated, reliable and result-driven product manager with a demonstrated history of strategic and operational marketing work in the cosmetics and consulting industry. Go-to-market experience with a 360° vision and strong consumer-centric focus. Passionate, creative and empathetic professional with strong teamplaying skills and entrepreneurial mindset. Ready to kick-off or boost the digital transformation of brands. Master of Science degree in Management from HEC Lausanne. Fluent in German, English and French.
Resume created on DoYouBuzz
Experiences
  • Conception and implementation of a consumer-centric marketing strategy
  • Lead of sustainable product launches via 3 product axes (coloration, haircare, styling) and growth of core products
  • Creation and adaptation of local advertising elements and implementation of an omnichannel media strategy
  • Implementation of the first digital campaign with an e-retail partner as a pilot project for the division
  • Cooperation with multifunctional teams to achieve marketing objectives
  • Responsible lead of the marketing budget and sales forecast
  • Organisation of training courses and events
Detailed Description
  • Skills achieved: Product management, 360° and consumer-centric marketing campaigns, digital campaigns, social media management, business development
Company Description
World leader in beauty products and services
Company website
http://www.loreal.com
Resume created on DoYouBuzz