Luisa Fiege
Marketing Manager
6 years experience in Marketing (B2B and B2C)
Multilingual business proficiency (German, English, French)
Master of Science in Management (HEC Lausanne)
Highly reliable, creative, teamplayer with strong problem-solving skills
Swiss Work permit C
Professional Status
Available soon
Available
About Me
Highly motivated, reliable and result-driven product manager with a demonstrated history of strategic and operational marketing work in the cosmetics and consulting industry. Go-to-market experience with a 360° vision and strong consumer-centric focus. Passionate, creative and empathetic professional with strong teamplaying skills and entrepreneurial mindset. Ready to kick-off or boost the digital transformation of brands. Master of Science degree in Management from HEC Lausanne. Fluent in German, English and French.
Product Manager REDKEN 5th Avenue NYC
L'Oréal Switzerland SA
February 2018
to September 2019
Full-time
Geneva
Switzerland
- Conception and implementation of a consumer-centric marketing strategy
- Lead of sustainable product launches via 3 product axes (coloration, haircare, styling) and growth of core products
- Creation and adaptation of local advertising elements and implementation of an omnichannel media strategy
- Implementation of the first digital campaign with an e-retail partner as a pilot project for the division
- Cooperation with multifunctional teams to achieve marketing objectives
- Responsible lead of the marketing budget and sales forecast
- Organisation of training courses and events
Marketing Coordinator REDKEN 5th Avenue NYC
L'Oréal Switzerland SA
September 2016
to January 2018
Full-time
Geneva
Switzerland
- Support in the implementation of the marketing strategy and marketing plan
- Management of a loyalty program and creation of monthly promotions
- Realization of customized trade marketing activities for clients
- Cooperation with multifunctional teams to realize the marketing objectives
- Development of sales and training support tools (on- & offline)
- Management of PR collaboration with key influencers and professional magazines in Switzerland
Marketing intern for master thesis REDKEN 5th Avenue NYC
L'Oréal Switzerland SA
February 2016
to July 2016
Internship
Geneva
Switzerland
- Thesis: "Influencing Brand Equity via Social Media"
- Operative marketing support for product launches and promotions
Junior Consultant
Institut für Markentechnik SA
October 2011
to May 2015
Full-time
Geneva
Switzerland
- Strategic and operational consulting for brand management to increase competitive advantage
- Sales support via a performance-oriented conditions system
- Tailored brand support for product developments
- Conception of communication activities (newsletters)
- Conceptual preparation of management seminars
Intern Family Business Consulting
Weissman & Cie. GmbH & Co. KG
July 2010
to August 2010
Internship
Nuremberg
Germany
Intern Human Resources
Hochtief Construction Qatar W.L.L.
July 2009
to August 2009
Internship
Doha
Qatar
Intern Fashion and Design Trends
Seasons Paris Sarl
October 2005
to December 2005
Internship
Paris
France
Bachelor (B.Sc.) of Business Administration & Economics
University of Passau
October 2006
to May 2008
International School in Great Malvern (Great Britain)
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Implementation of social media campaigns
Good
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Handling of social media platform Sprinklr
Good
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German (level C2, native speaker)
Expert
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English (level C1, full professional proficiency)
Advanced
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French (level C1, full professional proficiency)
Advanced
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Spanish (level B1, intermediate user)
Notions
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PowerPoint
Advanced
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Excel
Good
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Word
Advanced
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InDesign
Good
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Photoshop
Intermediate
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Illustrator
Intermediate
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Managing supplier & client processes
Good
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Lead of cooperations with suppliers and clients
Advanced
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Collaboration with creative and digital agencies
Advanced
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Cooperation with internal teams (demand & supply, controlling, finance)
Expert
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Create 3D visual designs
Notions
