Your browser is outdated!

To ensure you have the best experience and security possible, update your browser. Update now

×

Luisa Fiege

Marketing Manager

6 years experience in Marketing (B2B and B2C)
Multilingual business proficiency (German, English, French)
Master of Science in Management (HEC Lausanne)
Highly reliable, creative, teamplayer with strong problem-solving skills
Swiss Work permit C
Home Experiences Education Skills Interests
Download my PDF resume
Luisa Fiege
Contact me
Professional Status
Available soon
Available
About Me
Highly motivated, reliable and result-driven product manager with a demonstrated history of strategic and operational marketing work in the cosmetics and consulting industry. Go-to-market experience with a 360° vision and strong consumer-centric focus. Passionate, creative and empathetic professional with strong teamplaying skills and entrepreneurial mindset. Ready to kick-off or boost the digital transformation of brands. Master of Science degree in Management from HEC Lausanne. Fluent in German, English and French.
Resume created on DoYouBuzz
Experiences
  • Conception and implementation of a consumer-centric marketing strategy
  • Lead of sustainable product launches via 3 product axes (coloration, haircare, styling) and growth of core products
  • Creation and adaptation of local advertising elements and implementation of an omnichannel media strategy
  • Implementation of the first digital campaign with an e-retail partner as a pilot project for the division
  • Cooperation with multifunctional teams to achieve marketing objectives
  • Responsible lead of the marketing budget and sales forecast
  • Organisation of training courses and events
Detailed Description
  • Skills achieved: Product management, 360° and consumer-centric marketing campaigns, digital campaigns, social media management, business development
Company Description
World leader in beauty products and services
Company website
http://www.loreal.com
  • Support in the implementation of the marketing strategy and marketing plan
  • Management of a loyalty program and creation of monthly promotions
  • Realization of customized trade marketing activities for clients
  • Cooperation with multifunctional teams to realize the marketing objectives
  • Development of sales and training support tools (on- & offline)
  • Management of PR collaboration with key influencers and professional magazines in Switzerland
Detailed Description
  • Skills achieved: Customer relationship management, crossfunctional collaboration with internal teams, suppliers and agencies, SAP, digital transformation, influencer collaboration, entrepreneurship
Company Description
World leader in beauty products and services
Company website
http://www.loreal.com
  • Thesis: "Influencing Brand Equity via Social Media"
  • Operative marketing support for product launches and promotions
Detailed Description
  • Skills achieved: Social media strategy, creative realizations with Adobe Creative Suite (Indesign, Illustrator, Photoshop)
Company Description
World leader in beauty products and services
Company website
http://www.loreal.com
  • Strategic and operational consulting for brand management to increase competitive advantage
  • Sales support via a performance-oriented conditions system
  • Tailored brand support for product developments
  • Conception of communication activities (newsletters)
  • Conceptual preparation of management seminars
Detailed Description
  • Skills achieved: strategic brand management, performance-based conditions systems, project management and organization
Company Description
Business consultancy for strategic and operational brand management
Company website
http://www.markentechnik.ch
Company Description
Strategic consultancy for family businesses
Company website
https://www.weissman.de
Company Description
Construction
Company website
http://www.hochtief.com
Company Description
Construction
Company website
http://www.hochtief.com
Company Description
Fashion and Design trendscout agency
Company website
http://seasonsparis.fr
Resume created on DoYouBuzz