Lourdes Chabrol
Marketing Director - IT, SaaS, Cloud, IA. Regions EMEA & Latam. Trilingual Profile. Based in Paris
Situation professionnelle
En poste
Indisponible
Présentation
Comprehensive experience (+15 years) in management of strategic, digital and operational marketing. Regions : Europe, EMEA, Asia & Latam.
Expertise sectors : IT, SaaS, IA, Cloud, Martech
Keen focus on New/Digital Media, Web, Content Asset Management, Web Analytics, Business Development, Strategic & Operational Marketing.
International development; consulting experience at both headquarters and field levels, within international organisations (ILO), private sector and non-governmental bodies.
Expertise sectors : IT, SaaS, IA, Cloud, Martech
Keen focus on New/Digital Media, Web, Content Asset Management, Web Analytics, Business Development, Strategic & Operational Marketing.
International development; consulting experience at both headquarters and field levels, within international organisations (ILO), private sector and non-governmental bodies.
Growth Marketing Consultant
Autoentrepreneur
2015
à 2021
- Growth marketing advise, marketing strategic consulting & digital/offline projects deployment monitoring. Verticals : digital dealth, insurance, life sciences.
Marketing Manager - BtoB market France & Europe
Auralog
Février 2007
à avril 2013
CDI
Montigny Le Bretonneux
France
- Responsible for the implementation of a local and international GTM strategy in liaison with European, Asian and Latin American branches.
Marketing Sr Project Manager Europe
Roca Group
Mai 2004
à juin 2006
CDI
Barcelona
Espagne
- Liaising with headquarters and 11 subsidiaries in Europe in order to implement the annual marketing & communications planning.
Project Manager, International Co-operation Department
IPES Consulting (Peru).Consulting firm specialized in sustainable development
Janvier 2000
à septembre 2002
CDI
Lima
Pérou
- Implementation of cooperation projects for the Latin-America region. Areas: sustainable development, gender focus and development services for small and microenterprises. In charge of corporate communications plan and partner relationship management.
- Lead efforts to enhance communications and marketing initiatives through fundraising via strategic partnerships, and bilateral and private funding.
Détails de l'expérience
- In charge of Intercambio project, conceived to promoted entrepreneurial services with gender equity focus in the Latin America region.
Intercambio, a global project hosted by IPES and run in collaboration with others international and regional partners (as the International Labour Office), became a worldwide reference in the implementation of gender equity approach in Latin America, with a rich platform collecting best practides and innovative initiatives detected.
See related publication: Between Profits and Fairness, Quality and Equitable Services for SMEs inLatin America, produced by Mrs Hofstede, M Contreras and myself (Lourdes Mayta).
Jr. Project Manager. Small Enterprise Development and Employment Promotion Dpt
Regional Office for Latin America and the Caribbean (Peru)
Mars 1999
à décembre 1999
CDD
Lima
Pérou
- Organisation of training seminars for consultants and partner organizations. Coordinator and head instructor of training programmes in business development for SMEs. Translation and localisation of ILO training programmes on SME Business Management for Latin American context (English to Spanish).
