Let me sum it up: I like basketball, spicy food, photography, red wine and sailing (even if I am not really good at it). I'm curious and sometimes overactive.
I hate bureaocracy, cloudy weather, waking up with the sound of the alarm clock and resign in front of the difficulties.
My mantra is inspired by the words of Lao Tzu: "The journey of a thousand miles begins with one step".
I’m interested in (and most of the times really good at) brand communication activites, projects management, working under deadline and keeping growing.
I’ve had the opportunity to strengthen my skills working in a big company and meet awesome people along the way, that have allowed me to grow professionally and create a multicultural perspective and solid background in the marketing and brand communication world.
Organises and oversees trade fairs, events and trade initiatives in line with the Corporate and the local functions needs and in full compliance with the expected costs and timing. Guarantees the Elica uniform image.
Monitor the Marketing function budget in line with the AFC and Marketing Direction requirements.
Ensures that the Elica brand guidelines are implemented within the reference market by supervising the local advertising and press release office.
Support the local Marketing functions in drawing up a media and content plan in line with the Group policies and the market specific needs and supporting them in their PR and promotional activities acting as the intermediary between the communication agencies and the market.
Ensure that all visual materials (off/online, events, etc.) are in full compliance with the brand booksguidelines.
Detailed Description
Each fair, event, trade initiative is managed as a different project. This required management skills to coordinate the interested parties (i.e. General Services, Logistics, R&D, etc.) to guarantee the full and smooth implementation of the event/initiative plan.
Coordinating the Trade and Consumer events organisation, i.e. national and International trade fairs, cobranding and Trade & Consumer proximity events in line with the market needs, required social abilities to interface with different people from different countries and cultures.
Company Description
Elica is an Italian story that has crossed geographic boundaries for efficiency, innovation and design, renown all over the world in the hood market.
Management and planning of strategies for the promotion of products and by-products of the different AIESEC projects.
Responsible for Public Relations with the University and the other Local Institutions.
Organization of events, seminars and conferences in cooperation with the ISTAO Business School and other associations.
Management of the Marketing Team.
Detailed Description
Managing relations with different people from different realities allowed me to develop good relational skills.
Developing relations with stagers worlwide allowed me to open my mind and develop cross-cultural communication skills.
Not to have high budget at disposal to promote AIESEC brand allowed me to think differently and come out with creative and innovative points of view.
Company Description
AIESEC is a global platform for young people to explore and develop their leadership potential. It is a non-political, independent, not-for-profit organisation run by students and recent graduates of institutions of higher education. Its members are interested in world issues, leadership and management. AIESEC does not discriminate on the basis of ethnicity, gender, sexual orientation, religion or national / social origin.
