Lorenzo Cecchini
FAIR, BRAND EVENTS & TRADE INITIATIVES SPECIALIST
35 years old
Driving License
Italy
Employed
Open to opportunities
Let me sum it up:
I like basketball, spicy food, photography, red wine and sailing (even if I am not really good at it). I'm curious and sometimes overactive.
I hate bureaocracy, cloudy weather, waking up with the sound of the alarm clock and resign in front of the difficulties.
My mantra is inspired by the words of Lao Tzu: "The journey of a thousand miles begins with one step".
I’m interested in (and most of the times really good at) brand communication activites, projects management, working under deadline and keeping growing.
I’ve had the opportunity to strengthen my skills working in a big company and meet awesome people along the way, that have allowed me to grow professionally and create a multicultural perspective and solid background in the marketing and brand communication world.
I like basketball, spicy food, photography, red wine and sailing (even if I am not really good at it). I'm curious and sometimes overactive.
I hate bureaocracy, cloudy weather, waking up with the sound of the alarm clock and resign in front of the difficulties.
My mantra is inspired by the words of Lao Tzu: "The journey of a thousand miles begins with one step".
I’m interested in (and most of the times really good at) brand communication activites, projects management, working under deadline and keeping growing.
I’ve had the opportunity to strengthen my skills working in a big company and meet awesome people along the way, that have allowed me to grow professionally and create a multicultural perspective and solid background in the marketing and brand communication world.
FAIR, BRAND EVENTS & TRADE INITIATIVES SPECIALIST
Elica S.p.A.
Since October 2016
Full-time
Fabriano
Italy
- Organises and oversees trade fairs, events and trade initiatives in line with the Corporate and the local functions needs and in full compliance with the expected costs and timing. Guarantees the Elica uniform image.
- Monitor the Marketing function budget in line with the AFC and Marketing Direction requirements.
- Ensures that the Elica brand guidelines are implemented within the reference market by supervising the local advertising and press release office.
- Support the local Marketing functions in drawing up a media and content plan in line with the Group policies and the market specific needs and supporting them in their PR and promotional activities acting as the intermediary between the communication agencies and the market.
- Ensure that all visual materials (off/online, events, etc.) are in full compliance with the brand booksguidelines.
BRAND COMMUNICATION ASSISTANT
Elica S.p.A.
July 2015
to September 2016
Full-time
Fabriano
Italy
- Manage of Eurocucina fair, one of the most important worldwide fair of the sector, in all his in all its aspects.
- Manage of the project Fuori Expo Marche during EXPO 2015. More than 36 events managed among six months.
- General overview of the marketing budget allow my department to have a big saving at the end of the year.
Marketing & PR coordinator
AIESEC in Italy
2014
to 2015
Volunteer Work
Ancona
Italy
- Management and planning of strategies for the promotion of products and by-products of the different AIESEC projects.
- Responsible for Public Relations with the University and the other Local Institutions.
- Organization of events, seminars and conferences in cooperation with the ISTAO Business School and other associations.
- Management of the Marketing Team.
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Italian
Native speakerExpert
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English
English is the main language I used during my experience with AIESEC during University days and still use at work when speaking with the company's foreign branches.Advanced
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Hard worker
Time doesn't matter when I have a goal.Advanced
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Working under preassure
Skilled in managing events with deadlines like fairs.Advanced
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Sociable
Always ready to socialize and create network.Advanced
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Flexibility
A good player should be able to play in different roles.Advanced
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Team Player
To admire is better than be envious. To cooperate is better than to sabotage.Advanced
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Communication
Advanced
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SAP
Good
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Cross-cultural Communication Skills
Daily work with subsidiaries and full immersion in foreign cultures thanks to AIESEC.Good
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Public Relations
Good
