Hélène Gouyette - Webmarketing Consultant

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Experiences

Consulting and services in communication and digital project management.

Second-hand fashion e-commerce site for the lisboet market.

Implementation of the Inbound Marketing strategy
Identification of traffic acquisition levers including Growth Hacking
Management of marketing campaigns (mailing, ads, social)
Management of social media and press relation
Implementation of the web editorial strategy
Content creation: eBooks, articles, graphics, videos, visuals
Being on the lookout for trends in e-marketing innovations
Reporting

Detailed Description

In charge of the B2B marketing activities

Company Description

#1 targeted recruiting software via social media advertising.

Company website

http://seeqle.com

E-commerce / Digital Marketing Project Manager

La Grande Epicerie de Paris (Groupe Bon Marché - LVMH)

February 2015 to January 2017

Paris

France

Launch of the brand La Grande Epicerie de Paris: e-commerce management, mini-site and event pages realization, bloggers partnerships.
Web Offer Construction: selection of brands and products
Activity reporting: KPIs analysis & optimization
Commercial Animation: management of schedule, management of commercial offers to develop turnover and improve conversion rate
Realization of trends and product selections
Content Optimization of product and brand pages, e-merchandising and graphics supports
Participation in the development of digital projects

Detailed Description

Digital/E-commerce Project Manager on the website of La Grande Epicerie de Paris :

Company website

https://www.lagrandeepicerie.com

Participated in missions of development and monitoring day-to-day implementation of By Terry (makeup and skincare) and Terry de Gunzburg (perfumes) in the world

Company website

https://www.byterry.com/

Intervened on the entire value chain, from product development to the operational store