Digital Marketing Consultant
Freelance
Since October 2018
- Consulting and services in communication and digital project management.
Founder
Hi Casey
Since January 2018
Lisbon
Portugal
- Second-hand fashion e-commerce site for the lisboet market.
Digital Marketing Manager
Seeqle
March 2017
to September 2018
Libson
Portugal
- Implementation of the Inbound Marketing strategy
- Identification of traffic acquisition levers including Growth Hacking
- Management of marketing campaigns (mailing, ads, social)
- Management of social media and press relation
- Implementation of the web editorial strategy
- Content creation: eBooks, articles, graphics, videos, visuals
- Being on the lookout for trends in e-marketing innovations
- Reporting
E-commerce / Digital Marketing Project Manager
La Grande Epicerie de Paris (Groupe Bon Marché - LVMH)
February 2015
to January 2017
Paris
France
- Launch of the brand La Grande Epicerie de Paris: e-commerce management, mini-site and event pages realization, bloggers partnerships.
- Web Offer Construction: selection of brands and products
- Activity reporting: KPIs analysis & optimization
- Commercial Animation: management of schedule, management of commercial offers to develop turnover and improve conversion rate
- Realization of trends and product selections
- Content Optimization of product and brand pages, e-merchandising and graphics supports
- Participation in the development of digital projects
Export Assistant
By Terry
February 2014
to July 2014
Paris
France
- Participated in missions of development and monitoring day-to-day implementation of By Terry (makeup and skincare) and Terry de Gunzburg (perfumes) in the world
Product Manager Assistant
Kusmi Tea
September 2013
to January 2014
Paris
France
- Intervened on the entire value chain, from product development to the operational store
Top-5 of French business schools
Triple accreditation: AACSB, EQUIS and AMBA
Intercontinental Track Student:
Learn more
Triple accreditation: AACSB, EQUIS and AMBA
Intercontinental Track Student:
- 1 semester at the Central University of Finance and Economics in Beijing (China)
- 1 semester at the Lubin School of Business (Pace University) in New York (USA)
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English
Expert
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French
Expert
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Spanish
Good
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Portuguese
Good
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Chinese
Notions
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Webmarketing
Expert
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E-commerce
Expert
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Community management
Expert
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Paid Social
Advanced
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Google Analytics
Advanced
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Blogging
Advanced
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SEO
Advanced
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Website Development
Advanced
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Adobe Photoshop
Good
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Photography
Good
