Implemented HubSpot CRM to streamline prospect management, set up workflows, and automate SDR email sequences.
Created AI-powered tools for content automation, including social media posts and articles, to improve efficiency.
Enhanced inbound marketing by developing semantic content clusters, executing backlink strategies, and improving website performance.
Launched and optimized paid advertising campaigns on Google Ads and LinkedIn, boosting brand visibility and lead generation.
Designed and built comprehensive sales funnels in HubSpot, integrating lead magnets, landing pages, lead scoring, and nurturing workflows.
Established multi-channel automated outreach campaigns (email, phone, print, LinkedIn) to increase outbound lead engagement.
Managed and mentored a traffic manager to align efforts with growth and acquisition objectives.
Improved technical performance metrics for all group websites, enhancing user experience and technical SEO.
Directed MQL acquisition strategies for TPLPaye, driving pipeline growth for the sales team.
Developed and executed SEO and paid strategies to amplify organic traffic and strengthen online presence.
Description de l'entreprise
Accounting firm specializing in accounting services and payroll management for entrepreneurs, businesses with over 50 employees, and real estate investors.
