Emmanuel KOURATORAS
42 ans
Permis de conduire
Nantes France
Situation professionnelle
En poste
Ouvert aux opportunités
Présentation
E-commerce & retail specialist for more than 10 years. Digital entrepreneur.
Product owner oriented.
Marketplace specialist.
Product owner oriented.
Marketplace specialist.
Head of growth
Amarris groupe
Depuis septembre 2022
- Implemented HubSpot CRM to streamline prospect management, set up workflows, and automate SDR email sequences.
- Created AI-powered tools for content automation, including social media posts and articles, to improve efficiency.
- Enhanced inbound marketing by developing semantic content clusters, executing backlink strategies, and improving website performance.
- Launched and optimized paid advertising campaigns on Google Ads and LinkedIn, boosting brand visibility and lead generation.
- Designed and built comprehensive sales funnels in HubSpot, integrating lead magnets, landing pages, lead scoring, and nurturing workflows.
- Established multi-channel automated outreach campaigns (email, phone, print, LinkedIn) to increase outbound lead engagement.
- Managed and mentored a traffic manager to align efforts with growth and acquisition objectives.
- Improved technical performance metrics for all group websites, enhancing user experience and technical SEO.
- Directed MQL acquisition strategies for TPLPaye, driving pipeline growth for the sales team.
- Developed and executed SEO and paid strategies to amplify organic traffic and strengthen online presence.
CMO
Verteego
Mai 2020
à mars 2022
- In charge of the Inbound strategy
- Implementation of workflows within the CRM.
- Optimization of the Marketing Funnel
- Management of SEO content and lead magnets
- Creation of the lead nurturing strategy in the sales pipeline.
- SEA Optimization
- Automation of the outbound strategy to increase leads.
- Management of corporate communication on social networks and trade shows.
- Lead generation via partner integrators.
CEO (Co-founder)
Handiplanet SAS
Depuis janvier 2018
- Business developement
- Drafting of the functional specifications for web and mobile platform.
- Creation of the marketing strategy (Indound & Outbound)
- Project coordination (Agile +kanban)
- UI /UX design
- Acquisition campaign setup+ coordination
Sales & Marketing manager
DCB GROUPE
Février 2015
à juin 2018
CDI
Nantes
France
- Manager of 2 e-commerce website in the furniture market
- Leading digital brand strategy
- Management of marketing department : SEA/SEO,UX, CRM (7 persons)
- Indoor sourcing strategy for both retail shops
- Leading Ecommerce P&L
- Launching online retail shop within 3 months
- e-commerce solution migration
Sales Marketing Manager (Co-Founder)
MAJET Holding
2009
à 2014
Paris
France
- Creation of the marketing strategy of meublez.com
- Drafting of the functional specifications
- SEO/ Front and Back end developer /SEM daily management
Business développer / category manager
PIXMANIA GROUP
2008
à 2009
CDI
PARIS
France
- Partnership developpement of Pixmania ‘s marketplace (Pixplace)
- Portfolio management: Consumer electronics, household appliances & furniture.
- Implementation of promotions and deals with e-merchant
Area Sales Manager
SAGEM
2006
à 2008
CDI
CERGY
France
- office solutions Commercialisation
- New business prospection and management of the existing portfolio
Digital Solutions Developer - RNCP Level 6, Artificial Intelligence & Automation.
A training program focused on creating intelligent NoCode tools and automation scenarios using Make, Airtable, and AI solution.
A training program focused on creating intelligent NoCode tools and automation scenarios using Make, Airtable, and AI solution.
- Developed CRMs, project tracking tools, and fully customized ERP solutions using Airtable and Make.
- Designed business process automation scenarios on Make.
- Trained in API integration.
- Integrated ChatGPT into automation scenarios built on Make.
Compétences
Growth Marketing
-
Automation and workflows
Avancé
-
Airtable
Expert
-
Content nurturing
Bon niveau
-
Outbound strategy
Expert
-
Lead magnet specialist
Avancé
-
SEO
Avancé
-
Hubspot
Avancé
-
Make
Expert
-
ChatGPT, Claude, Mistral, Gemini
Expert
Digital - Ecommerce
-
Online Marketing
Avancé
-
Marketplace
Expert
-
Stratégie Marketing
Avancé
-
Zendesk
Avancé
-
marketing digital
Avancé
-
Prestashop
Avancé
-
UX design
Avancé
-
Méthode agile
Expert
-
sketch
Bon niveau
-
redmine
Avancé
-
slack
Expert
-
trello
Expert
-
balsamiq
Avancé
-
Magento
Bon niveau
-
Google Adwords
Bon niveau
-
Google Analytics
Bon niveau
-
SEM RUSH
Bon niveau
-
Miro
Bon niveau
