I have a strong multilingual, sales, financial and technology consultative background with experience in artificial and automation tools. I can be extremely good in articulating complex data and making decisions that are greatly appreciated and effective.
Deliverability Optimization: Monitor and resolve inbox placement issues, manage IP pools and MTA configurations, mentorship during new client onboarding and IP ramp-up processes or strategical campaigns. Lead delisting processes and drive adoption of deliverability best practices.
Stay ahead of detailed knowledge of email protocols, MTAs, SMTP, DNS, authentication, and feedback loops
Provide Deliverability support services to clients and educate them on issues specific to our compliance policy and email best practices, focusing on the goal of maximising inbox delivery;
Review inbox audit results with customers providing information on how to improve delivery through changes in their infrastructure, practices, and policy;
Generate and review reporting related to deliverability-focused metrics such as bounce rates, engagement rates, bounce details, etc.
Devise client on boarding plans based on database segmentation and strategic requirements
Work with Pre-sales, Sales and Account management providing deliverability and sales advice on key accounts and deliver consulting engagement for key accounts if required;
Keep up-to-date with ever changing legal requirements, privacy regulations, and related email and multichannel marketing best practices;
Share knowledge through whitepapers, internal and external training sessions, blog posts, industry group participation, etc. Maintain own knowledge of Smartfocus Email Delivery tools;
Abuse management: processing all direct complaints from recipients, identify the responsible client, unsubscribe recipients and request a proof of opt-in from the client;