Graduated from the IFM - Institut Français de la Mode, fond of Jewelry, Leather Goods and Shoes, experiences in the most well-known companies : DAUM, CHANEL and LOUIS VUITTON. Now, I am Collection Manager in charge of all collections of shoes & Accessoiries at JM Weston and animate the management of 2 product Managers and a Marketing assistant.
Development Marketing : Forward planning of small leather goods for VIP event (gifts as card holders, bracelets, ...) from drawings to production in collaboration with Press & Communication Départment, Designers, Quality service, Industrial division, Raw materials managers, and production areas.
Product Marketing:
Sales analysis and ad hoc studies via Python
conception and writing of Product briefs for designers with collection analysis for development of new men's leather goods items
name search for future collections
competitors analysis and prices search by range of products
Operational Marketing:
realization of trainings, product sheets, sales arguments and leaflets
organization of products flows and logistic issue of shooting plan
