Graduated from the IFM - Institut Français de la Mode, fond of Jewelry, Leather Goods and Shoes, experiences in the most well-known companies : DAUM, CHANEL and LOUIS VUITTON. Now, I am Collection Manager in charge of all collections of shoes & Accessoiries at JM Weston and animate the management of 2 product Managers and a Marketing assistant.
strategic reflexion on the different product ranges
sales and trend analysis, supervision of the competitors analysis
conception of the creation briefs for the Studio, definition of the collection plan
in charge of the collection development respecting the planning, the quality, the style, and the target of margin and price positionning (industrial price and retail price)
supervise the projects with the Studio, the R&D department, the production, the Supply chain and (Creation and Launch comitees, monthly meetings with all experts)
analyse of the life cycle of each reference
creation of sales tools (product sheets and files), launch meetings for the novelties dedicated to the sales force, and training sessions
management of 2 Product managers and a product manager assistant
In charge of the development of the Jewellery Collection
Market Analysis, study of Competitors
Study of the Panel V (Panel HBJO)
Build the Creation Brief dedicated to the Studio
Elaboration of the collection plan
Work with factory units based in France & Asia (Maiche(Jura), Hong Kong and Vietnam)
Correction of drawings, 2D, 3D, waxes and prototypes
Communication & Sales tools : leaflets, catalogues (BtoB / BtoC)
Presentation of new collections during commercial seminars
Detailed Description
Jewellery vocabulary & technical knowledges
Project "Unique Stones" : 80 pieces with precious stones or diamonds - specially developped for commercial team in order to show the know how of Christian Bernard in Jewellery.
Flexibility, team projects, curiosity
Company Description
Christian Bernard Group : leader on France for Jewels and Watches - Creation / Development / Distribution
Development Marketing : Forward planning of small leather goods for VIP event (gifts as card holders, bracelets, ...) from drawings to production in collaboration with Press & Communication Départment, Designers, Quality service, Industrial division, Raw materials managers, and production areas.
Product Marketing:
Sales analysis and ad hoc studies via Python
conception and writing of Product briefs for designers with collection analysis for development of new men's leather goods items
name search for future collections
competitors analysis and prices search by range of products
Operational Marketing:
realization of trainings, product sheets, sales arguments and leaflets
organization of products flows and logistic issue of shooting plan
reflexion on products range and thematics of collections
analysis of competitors in Art Market and Crystal field, study on Art Market
Operational Marketing :
writing of sales arguments and creation of communication tools - reflexion and study for the Web Site - follow-up for the printing documents Evenemential :
collections Launching
organisation of fairs, VIP events and Boutiques animations
