Experience — Duygu Akatay

Purchasing: placing bi weekly orders to suppliers; managing inbounds; coordinating the operational follow-ups
Demand planning: presenting yearly forecasts; calculating seasonality & promotion calendars
Stock control: managing the stock turnover, monthly reporting the inventory values and profit margins to German HQ
Audits: preparing the reports in year-end audits; go to person in warehouse stock counts
Import planning: preparing import orders from Germany and Georgia
Supplier relations: responsible from the year end negotiations with suppliers

Detailed Description

Reshaped the product portfolio by increasing 20% while decreasing the active stock units by 5% which contributed to a sales increase of 47%
Optimized the warehouse costs by 33%
Executed the year end negotiations with the suppliers and attained 10% margin growth in top selling brands
Succesfully managed 5 consecutive year end audits

Company Description

Europe's leading online petshop
In business for 20 years across 30 European countries
Listed in Frankfurt Stock Exchange: ZO1

Company website

http://www.zooplus.de

CRM & E-mail marketing: managing customer segments and loyalty programs & email marketing
Ux design and content marketing: optimizing user experience & control of product content
Pricing: price monitoring, pricing and competitive analysis
Customer care: managing 6 customer care agents located in Georgia
Reporting: daily & monthly reporting of sales and email marketing analysis to the German HQ

Detailed Description

With all the integrated marketing activites the number of new customers increased 8 times
The net sales trippled when compared to previous period

Company Description

Europe's leading online petshop
In business for 20 years across 30 European countries
Listed in Frankfurt Stock Exchange: ZO1

Company website

http://www.zooplus.de

Content marketing: Increasing product / brand portfolio
Search Engine Marketing & SEO: preparing Google Adwords campaigns, conducting online analysis and reporting via Google Adwords & Analytics
Started email marketing
Cooperating with customer care

Company Description

Europe's leading online petshop
In business for 20 years across 30 European countries
Listed in Frankfurt Stock Exchange: ZO1

Company website

http://www.zooplus.de

Created and fully executed the business plan for lauching Fish4dogs in Turkish market
Took part in active sales routes to vets and petshops teaching the brand and working closely for them to be primary advocates
Launched e-shop to shift focus b2c sales
Responsible for import planning and governmental procedures
Launched a pop-up store in Izmir to directly get in touch with the consumer; trained and managed 5 employees for sales

Company Description

A British company that has been operating for 14 years with 33 distributors worldwide

Company website

https://www.fish4dogs.com/