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Duygu Akatay

Duygu Akatay

Online Operations Manager

E commerce professional
Digitalization and change management enthusiast
Agile learner and an ambitious leader
38 years old
Istanbul (34738) Turkey
Unemployed Available
Contact me
Resume created on DoYouBuzz
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Experiences
  • Purchasing: placing bi weekly orders to suppliers; managing inbounds; coordinating the operational follow-ups
  • Demand planning: presenting yearly forecasts; calculating seasonality & promotion calendars
  • Stock control: managing the stock turnover, monthly reporting the inventory values and profit margins to German HQ
  • Audits: preparing the reports in year-end audits; go to person in warehouse stock counts
  • Import planning: preparing import orders from Germany and Georgia
  • Supplier relations: responsible from the year end negotiations with suppliers
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  • CRM & E-mail marketing: managing customer segments and loyalty programs & email marketing
  • Ux design and content marketing: optimizing user experience & control of product content
  • Pricing: price monitoring, pricing and competitive analysis
  • Customer care: managing 6 customer care agents located in Georgia
  • Reporting: daily & monthly reporting of sales and email marketing analysis to the German HQ
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  • Content marketing: Increasing product / brand portfolio
  • Search Engine Marketing & SEO: preparing Google Adwords campaigns, conducting online analysis and reporting via Google Adwords & Analytics
  • Started email marketing
  • Cooperating with customer care
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  • Created and fully executed the business plan for lauching Fish4dogs in Turkish market
  • Took part in active sales routes to vets and petshops teaching the brand and working closely for them to be primary advocates
  • Launched e-shop to shift focus b2c sales
  • Responsible for import planning and governmental procedures
  • Launched a pop-up store in Izmir to directly get in touch with the consumer; trained and managed 5 employees for sales
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  • Took active role in the marketing practices of Fish4Dogs and worked on gained insight on how to position the brand in Turkey
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  • Diagnosed the pitfalls in the marketing planning process of Philips Lighting and advised a better structure to be implemented globally
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  • Worked in a virtual multicultural team, aiming to win a competition for MenExpert
  • Managed the transactions of the e-commerce website of Eczacıbaşı Holding
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Skills

Operations

  • Purchasing
    Expert
  • Supplier Relations
    Expert
  • Stock Management
    Expert
  • Warehouse Management
    Advanced
  • Import Planning
    Advanced
  • Logo Tiger
    Expert
  • SAP
    Good
  • Accounting
    Expert
  • Demand Planning
    Expert
  • Auditing
    Expert

Marketing

  • Magento
    Expert
  • Google Adwords
    Advanced
  • Google Analytics
    Advanced
  • Jira
    Expert
  • Mailchimp
    Expert
  • CRM
    Expert
  • User Experience
    Expert
  • Content Marketing
    Expert
Education

CEMS Masters ın International Management

Rotterdam School of Management

January 2011 to July 2011
Had the privilage to work in
-L'Oreal in a contest they hosted for their brand MenExpert
-Philips Lighting in CEMS International Business Project
Great focus in Consultancy and case studies

CEMS Masters in International Management

Koc University

September 2010 to January 2011
Expanded my studies in international scope and took electives on
International Management Strategy
Negotiation

BA in Management

Sabanci University

September 2005 to June 2009
My studies focused on marketing and strategy
Supported with visual culture and psychology electives to strengthen my take on marketing
Extra-cirricular activities include:
Voluntered in deaf and mute school for a year
Worked for Cop(m)adam: a recycling social responsibilty project
Resume created on DoYouBuzz