Over 10 years of experience in consumer marketing, communication, and brand content with a strong focus on online engagement and digital customer experience. ◾ Expertise in driving customer engagement and relationship management across the entire funnel, from acquisition to retention. ◾ Specialized in activation strategy, digital experience optimization, and inbound marketing to enhance online consumer journeys and maximize conversion and loyalty. ◾ Proven ability in strategic thinking and operational execution to design and implement consumer-focused strategies that align with business objectives. ◾ Experienced in monitoring KPIs, managing budgets, and optimizing actions for continuous performance improvement. ◾ Ability to build business case to prioritize the roadmap ◾ Strong background in leading cross-functional teams and collaborating with stakeholders to enhance online consumer engagement and drive growth across touchpoints, channels and platforms.
