Dounia Issaa

Over 10 years of experience in consumer marketing, communication, and brand content with a strong focus on online engagement and digital customer experience.
◾ Expertise in driving customer engagement and relationship management across the entire funnel, from acquisition to retention.
◾ Specialized in activation strategy, digital experience optimization, and inbound marketing to enhance online consumer journeys and maximize conversion and loyalty.
◾ Proven ability in strategic thinking and operational execution to design and implement consumer-focused strategies that align with business objectives.
◾ Experienced in monitoring KPIs, managing budgets, and optimizing actions for continuous performance improvement.
◾ Ability to build business case to prioritize the roadmap
◾ Strong background in leading cross-functional teams and collaborating with stakeholders to enhance online consumer engagement and drive growth across touchpoints, channels and platforms.