Over 10 years of experience in consumer marketing, communication, and brand content with a strong focus on online engagement and digital customer experience. ◾ Expertise in driving customer engagement and relationship management across the entire funnel, from acquisition to retention. ◾ Specialized in activation strategy, digital experience optimization, and inbound marketing to enhance online consumer journeys and maximize conversion and loyalty. ◾ Proven ability in strategic thinking and operational execution to design and implement consumer-focused strategies that align with business objectives. ◾ Experienced in monitoring KPIs, managing budgets, and optimizing actions for continuous performance improvement. ◾ Ability to build business case to prioritize the roadmap ◾ Strong background in leading cross-functional teams and collaborating with stakeholders to enhance online consumer engagement and drive growth across touchpoints, channels and platforms.
Déployer la stratégie de communication de l’entreprise.
Réaliser les supports de communication externe (plaquettes de commercialisation, outils de partenariat, mailings clients/prospects...) et interne (papeterie et bureautique, intranet)
Développer les relations presse et assurer la logistique événementielle (séminaire, club vendeurs...).
Résultats : 10 nouveaux contrats signés | Nombre d'appels vers le service client divisé par 2.
Description de l'entreprise
Santeffi est la filiale santé BtoB du groupe Crédit Agricole.
