Over 10 years of experience in consumer marketing, communication, and brand content with a strong focus on online engagement and digital customer experience. ◾ Expertise in driving customer engagement and relationship management across the entire funnel, from acquisition to retention. ◾ Specialized in activation strategy, digital experience optimization, and inbound marketing to enhance online consumer journeys and maximize conversion and loyalty. ◾ Proven ability in strategic thinking and operational execution to design and implement consumer-focused strategies that align with business objectives. ◾ Experienced in monitoring KPIs, managing budgets, and optimizing actions for continuous performance improvement. ◾ Ability to build business case to prioritize the roadmap ◾ Strong background in leading cross-functional teams and collaborating with stakeholders to enhance online consumer engagement and drive growth across touchpoints, channels and platforms.
Developed customer marketing and communication strategies for the group’s brands and products with a focus on both branding and business growth.
Define target audiences and segmentation, prioritizing business value in operational plans
Create actionable plans to optimize the consumer experience and increase online lead generation
Support the sales team (dashboard, alerting with scoring...)
Led content production, ensuring alignment with brand guidelines and consistency across platforms
Managed budgets, analyzed results, and identified opportunities for continuous improvement
Stayed up-to-date on trends related to customer experience, purchasing journeys, and customer data. Contributed to strategic discussions within the company on market vision, positioning, and organizational structure. Management: 2 people + 1 intern
Member of the CoPil New Business - Editorial Committee - Strategic Reflection and Reorganization Project Group Results: Produced over 150 formats, generating 5.4 million impressions (+68% vs. previous year); gained 8,000+ new subscribers; 152 qualified inbound leads (estimated gross margin of €1.5 million).
