Over 10 years of experience in consumer marketing, communication, and brand content with a strong focus on online engagement and digital customer experience. ◾ Expertise in driving customer engagement and relationship management across the entire funnel, from acquisition to retention. ◾ Specialized in activation strategy, digital experience optimization, and inbound marketing to enhance online consumer journeys and maximize conversion and loyalty. ◾ Proven ability in strategic thinking and operational execution to design and implement consumer-focused strategies that align with business objectives. ◾ Experienced in monitoring KPIs, managing budgets, and optimizing actions for continuous performance improvement. ◾ Ability to build business case to prioritize the roadmap ◾ Strong background in leading cross-functional teams and collaborating with stakeholders to enhance online consumer engagement and drive growth across touchpoints, channels and platforms.
Manage client relationships, from strategy development to campaign execution.
Recommend and support clients on their customer marketing challenges: customer experience and engagement, loyalty program, data segmentation and love brand strategies.
Commercially manage the key accounts portfolio and develop the business value.
Monitor the budget, analyze results, and optimize action plans.
Advise clients on best marketing practices, considering market trends, data analysis, and business objectives.
Facilitate internal Team coordination: data, tech, and creative teams.
Michelin, Xerox, L'Oréal professionel, Metro, Villaverde, Mondial Tissus, Chronopost, Distriboissons...
