Over 10 years of experience in consumer marketing, communication, and brand content with a strong focus on online engagement and digital customer experience. ◾ Expertise in driving customer engagement and relationship management across the entire funnel, from acquisition to retention. ◾ Specialized in activation strategy, digital experience optimization, and inbound marketing to enhance online consumer journeys and maximize conversion and loyalty. ◾ Proven ability in strategic thinking and operational execution to design and implement consumer-focused strategies that align with business objectives. ◾ Experienced in monitoring KPIs, managing budgets, and optimizing actions for continuous performance improvement. ◾ Ability to build business case to prioritize the roadmap ◾ Strong background in leading cross-functional teams and collaborating with stakeholders to enhance online consumer engagement and drive growth across touchpoints, channels and platforms.
Elaborate global consolidated consumer relational activation to integrate all key business needs and fuel each central stakeholder and market in a harmonized and engaging relation strategy with consumers.
Support all key central stakeholders (Brands, D2C, BUs, CRM, …) in a more complete understanding of comprehensive and efficient consumer relational activation.
Collect all business needs and elaborate a consolidated annual roadmap to nourish all relevant touch points’ specific activations from business stakeholders (CRM, social, websites, brand pages).
Track the global performance of activations
Share global learnings to recommend corrective action plans in collaboration with each stakeholder
Results: 5 editorial calendars and 10 catalogues produced / +30 brand articles and recipes created / 24 articles on Food / 10 on Coffee / CE: +30% time saving locally / FR Rowenta D2C: 30K€ cost saving/year / ES CRM: 10% of total D2C incremental turnover
