Over 10 years of experience in consumer marketing, communication, and brand content with a strong focus on online engagement and digital customer experience. ◾ Expertise in driving customer engagement and relationship management across the entire funnel, from acquisition to retention. ◾ Specialized in activation strategy, digital experience optimization, and inbound marketing to enhance online consumer journeys and maximize conversion and loyalty. ◾ Proven ability in strategic thinking and operational execution to design and implement consumer-focused strategies that align with business objectives. ◾ Experienced in monitoring KPIs, managing budgets, and optimizing actions for continuous performance improvement. ◾ Ability to build business case to prioritize the roadmap ◾ Strong background in leading cross-functional teams and collaborating with stakeholders to enhance online consumer engagement and drive growth across touchpoints, channels and platforms.
Build and optimize interactions between consumers and our brands to maximize engagement, enhance satisfaction, and create consistent, profitable experiences across all touchpoints and channels.
Define the Consumer Engagement Strategy
Analyze consumer data and insights to design journey maps
Design and implement cross-touchpoint activation strategies
Identify and deploy key services to enrich and optimize the consumer experience
Build the business case of each service to prioritize the roadmap
Track KPIs and drive continuous improvement
Optimize online experiences across digital channels
Lead cross-functional collaboration and project management
Gather customer feedback to enhance relationships Management: 1 person + transversal
