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clemence hasenrader

clemence hasenrader

Cross-platforms communication director

52 years old
Driving License
Neuilly sur seine (92200) France
Available soon Available
After 20 years of experience in media for international accounts where I set up cross-platform customized solutions to meet clients objectives , launched new products (print & digital) to raise incremental revenue, I would like to join a company as a communication director to elaborate the new media strategy that would set the brand apart.
Resume created on DoYouBuzz
  • Implement media campaign (TV, print, outdoor, online) for int. brands
    > Set up the local campaigns for a tire brand to meet market expectations and increase the brand's market share
  • Set up the advertising strategy, media planning and develop new partnerships to promote and increase brand's awareness
    > Create new partnerships with international media to rejuvenate a cognac brand image through cocktail tasting at the fashion museum
    > Global annual contract renewed: €5 M
  • International accounts coordination
    > Increase a fashion brand awareness through local print (Elle, Vogue, Marie Claire...) campaigns in Europe and reach a high end audience
    > Rev : €500k per year
  • Manage the ISO 9001 quality certificate within the international department of the company
    > Give guidelines to the team and help them to apply new processes
Company Description
Omnicom’s global leadership in marketing communications is fostered by the industry’s most innovative, collaborative and diverse talent. Together our people deliver big creative, competitive ideas based on actionable customer insights