After 20 years of experience in media for international accounts where I set up cross-platform customized solutions to meet clients objectives , launched new products (print & digital) to raise incremental revenue, I would like to join a company as a communication director to elaborate the new media strategy that would set the brand apart.
Media strategy : Develop cross-platform customized solutions for international luxury brands > Set up a 360 campaign in print & online (custom content on the home page) to increase a brand jewlery awareness and promote their new spring jewel > Rev : +€400k
Creativity and innovation : Manage new editorial products & create new print/digital ad units > Relaunch the editorial art supplement to reinforce the NYTimes Art legitimacy & raise incremental revenue. > Rev : +€600K the year of the relaunch
Product management: Develop the NYTimes product marketing tools to increase brands engagement and generate incremental revenue > Create a one-page sell sheet, to the market, to promote NYTimes product's performances, audience, characteristics > Rev : several € millions per year for the 150 supplements
Special operations : > Create an 6-pages folder to celebrate a fashion brand's anniversary and highlight their key historic moments. Distribution in luxury places to provide strong visibility to the brand during the fashion shows. > Rev : +€100K
Implement media campaign (TV, print, outdoor, online) for int. brands > Set up the local campaigns for a tire brand to meet market expectations and increase the brand's market share
Set up the advertising strategy, media planning and develop new partnerships to promote and increase brand's awareness > Create new partnerships with international media to rejuvenate a cognac brand image through cocktail tasting at the fashion museum > Global annual contract renewed: €5 M
International accounts coordination > Increase a fashion brand awareness through local print (Elle, Vogue, Marie Claire...) campaigns in Europe and reach a high end audience > Rev : €500k per year
Manage the ISO 9001 quality certificate within the international department of the company > Give guidelines to the team and help them to apply new processes
Implement media strategy and coordinate international brands > Set up local campaigns in print to position the technology brand as the best processor in the market
