Carole Brin

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Experiences

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Presented a global report with turnkey solutions to develop the digital strategy on the short and long-term, in order to increase the digital sales figures.

CYBER GROUP STUDIOS - One of the Worldwide Leaders in the Animation industry

June 2008 to October 2015

Paris

France

SET UP THE YEARLY BUDGET AND INCREASED THE SALES FIGURES
Building up, Training and Managing an international and multilingual sales team (5 persons coming from Latin America, Eastern Europe, Western Europe),
Developping the B2B digital strategy by:
- Overseeing marketing for the TV sales (Trade Fairs/ Advertising & Press Releases / Community Management on Twitter, Facebook, Linkedin),
- Establishing partnerships with digital platforms: Youtube, Netflix, Amazon, etc.
- Creation of a digidelivery platform.
Organizing the Semi-Final International Emmy Kids Awards,
Maintaining low budget expenses for dubbing / labs / advertising during a fast-growing sales activity,
UNDER MY LEADERSHIP :
- Sales figures boomed : 400 % increase,
- Client portfolio enlarged : From 40 buyers in 2008 to 300 buyers in 2015 coming from 120 territories on the 5 continents
- A new website was launched in 2014, with a digital screening platform and web analytics.

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Oversaw sales in Germany, Austria, Switzerland, Russia / Eastern Europe, Middle East, Asia.
Consistently increased revenues of the new catalogue and achieved 70% of the international sales figures,
30 % time spent in business trips worldwide. Developed and maintained excellent relationships with customers.

Oversaw sales in France, Canada, Belgium, Switzerland and Africa
Represented an extensive and growing catalogue of programs by independent producers from all around the world - including NHK, the Japanese Public Broadcasting Group, Channel 4 Learning (UK), etc.

Supported the International Sales Representatives in their everyday work: sales prospection / organization of the business trips / market studies.

Education

#1 French ranking 2017 for Business & Communication Multimedia (SMBG Official ranking of best MBAs, MS and Masters in France)

2 One-week trainings in 2012 and 2014

School of Translation and International Relations (ESTRI = Ecole Supérieure de Traduction/Relations Internationales)

Skills

Interests

Hiking / Trekking / Horse-riding: Kirghizstan, Nepal, Morocco, Eastern Turkey, Montenegro, Southern Italy,
Honduras, Guatemala, Norway, etc.
12 months in Germany (Munich, Regensburg, Düsseldorf)
8 months in the UK, yearly trips in English Speaking countries,

International Sales & Digital Strategy