Laëtitia Besnier

Le MBA Marketing Digital permet l’acquisition de compétences techniques autour de :

-HTML, CSS, CMS (WordPress), Prestashop, UX, Design Thinking, gestion de projet, méthode agile
-Référencement naturel / SEO, SEA (Google Ads)
-Community management (LinkedIn, Twitter, Facebook, Instagram, Pinterest, Snapchat, Youtube…), social ads, social media, social video,
email marketing, media planning, e-pub, search, display, native advertising, AB testing, performance marketing, affiliation, e-réputation, influence marketing, growth hacking
-Fondamentaux du e-commerce, CRM multicanal, marketing mobile
-Data marketing (Google analytics et data studio)