Votre navigateur est obsolète !

Pour une expériencenet et une sécurité optimale, mettez à jour votre navigateur. Mettre à jour maintenant

×

Aurélie Durand

Aurélie Durand

Marketing & business profil focus on innovation

39 ans
Permis de conduire
Paris (75015) France
En poste Ouverte aux opportunités
Contactez-moi
CV réalisé sur DoYouBuzz
Accueil Expériences Formations Compétences Centres d'intérêt
Télécharger mon CV PDF
Expériences
  • Marketing strategy definition & management
  • Corporate brand & internal process (corporate, HR...) development with a focus on the marketing performance
  • Speaking opportunities strategy management & dealing (PR, conferences...)
  • Public relations (journalists, digital influencers...) following & monitoring
  • Marketing content strategy definition & management (publications, interview, computer graphics...)
  • Online presence management (website, social medias)
  • Partnerships dealing & following (Ratecard, Viuz, Mindnews...)
  • SEM strategy (SEO, SEA) definition & management
  • Data marketing campaign publishing (Native advertising, programmatic...)
  • Administrative tasks management backing (Offices research, training organisation folder writing...)
  • International markets benchmark & business opportunities identification for an international deployment
  • Key performance indicators (CTA, website visits...) following & monitoring
Détails de l'expérience
  • Skills: Marketing strategy, networking, processing, KPI definition & following, digital marketing, data analytics.
Description de l'entreprise
mediarithmics is the first european Full Stack Data Marketing platform (DMP, marketing automation, DCO & DSP). After 3 years passed in R&D and with Jaïna Capital supporting, mediarithmics propose its Cloud platform to help advertisers to optimize and personalize digital marketing campaigns. mediarithmics also allows publishers & their adnetworks to increase their Data asset value (audience extension). During its first business developpment year, mediarithmics conviced about thirty advertisers, publishers & adnetworks business leaders like BlaBlaCar, Coca-Cola European Partners, Gravity, Prisma Media or Showroomprive.
  • Company strategy definition & management
  • Business development management (Turnover : 160K€ in 2015)
  • Team management (10 people)
  • Innovative project management : “Experience”, an online beta-testing platform
  • Agency startups customers following & consulting (strategy, digital marketing, business, networking, growth hacking)
  • Business communication management
  • Innovation & Startups speaker events (Numa, Seine Innopolis, INSEEC, Le Village by CA)
  • Human resources management (recruitment, annual review, internal communication)
Détails de l'expérience
  • Skills: company management, innovative projects processing management, business strategy & negotiation, social selling, customers management.
Description de l'entreprise
We Link is an agency dedicated to startups and innovation companies growth thanks to marketing & communication. Our agency developp marketing strategy with a focus on business increase and KPI optimization.
We Link is the first agency incubated by ESSEC Ventures, mentored by Nathalie Ricard Deffontaine (Corporate communication Director at SFR) & Jean-François Gallouin (Managing Director at Paris&Co) & benefits of BPI France supporting & the French Tech label (30K€).

As a side project, we developed Experience, a crowdtesting community online platform dedicated to innovative solutions & their optimization.

Customers: Alcatel, Lingua et Machina, Synomia, Sora-Equity, MyBiody Balance, Echoes, Wisembly, Paris&Co, Miles Booster, OnePark, TBWA\​Corporate, Capital Games, Stample, Sante Discount
  • "SFR Jeunes Talents Startups" communication management
  • Startups consulting for business promotion to SFR network
  • Innovation social media day to day management
  • Participation in corporate website redesign
  • Content & SEO writing management with a focus on Innovation
  • Company strategy definition for “Ville numerique” a promotional booklet dedicated to influencers (political & innovation people)
Détails de l'expérience
  • Skills: Brand content, project management, Webdesign, influence relations, social media
Description de l'entreprise
SFR is the second french telecom company. In the Corporate communication department, our main objective was to the develop the brand content strategy and the network with key influencers (innovation, politics, digital...)

Main projects : Website, “SFR Jeunes Talents Startups” program, “Ville numérique“ booklet
  • Company strategy definition & management
  • Business development management
  • Agency startups customers day to day management (strategy, digital marketing, SEO, press relations, social media, growth hacking)
  • Agency communication management
Détails de l'expérience
  • Skills: entrepreneurship, business development, business management, marketing strategy, influence growth
Description de l'entreprise
LD Consulting is my first company launched during my cursus. Communication agency dedicated to PME, LD Consulting used innovative marketing tactics & digital tools (growth hacking, inbound marketing) to help its customers in business & influence growth.

Customers: Bunkr, Restaurant Waknine, S2i Business, Lex Formations Consult, Eversures, HD Confort, JLP NetConsulting, V Japon, Royal Primeur
  • Participation in customers’ PR strategy development
  • PR content writing (press releases,media alert, press invitation...)
  • PR management with a focus on social media, calls & emails
  • Press publications following & monitoring
  • Benchmark for customers & agency
Détails de l'expérience
  • Skills: PR strategy, media relations, monitoring, benchmark.
Description de l'entreprise
Hopscotch PR Group is the French leader in public relations, event management & digital. In the "Tech PR" department, our team follows customers in their influence management on each digital platforms (social media, blogging, medias, event…) thanks to innovative strategies.

Customers: Microsoft - Windows 8, Windows Surface, Internet Explorer, MSN, MSA, Office 365, Outlook.com
  • Participation in PR content writing (press releases,media alert, press invitation...)
  • PR management with a focus on social media, calls & emails
  • Social media day to day management
  • Press publications following & monitoring
  • Benchmark for customers & agency
Détails de l'expérience
  • Skills: PR strategy, media relations, monitoring, benchmark, social media.
Description de l'entreprise
Global press relations agency focused on High Tech, onechocolate communications has a full expertise in corporate communication, B2B & B2C.

Customers: Kaspersky Lab, Seagate France
  • Participation in website redesign
  • Content & SEO writing management for customers & agency
  • Participation in customers’ PR strategy development
  • PR content writing (press releases,media alert, press invitation...)
  • PR management with a focus on social media, calls & emails
  • Press publications following & monitoring
Détails de l'expérience
  • Skills: content marketing, media relations, SEO, monitoring, digital marketing, Google Adwords.
Description de l'entreprise
Webmarketing agency (SEO, SEM, Marketing Content…), Powertrafic lead the digital presence of its customers to push up them to be in the first results in Google.

Customers: Powertrafic, Immo-dieppe, Fini-les-cordons, So Inside, CCI Productions, Skan, Telehorse
CV créé sur DoYouBuzz