Aurélie Durand
Marketing & business profil focus on innovation
39 ans
Permis de conduire
Paris (75015) France
En poste
Ouverte aux opportunités
Head of Marketing
mediarithmics
Depuis juin 2016
Paris
France
- Marketing strategy definition & management
- Corporate brand & internal process (corporate, HR...) development with a focus on the marketing performance
- Speaking opportunities strategy management & dealing (PR, conferences...)
- Public relations (journalists, digital influencers...) following & monitoring
- Marketing content strategy definition & management (publications, interview, computer graphics...)
- Online presence management (website, social medias)
- Partnerships dealing & following (Ratecard, Viuz, Mindnews...)
- SEM strategy (SEO, SEA) definition & management
- Data marketing campaign publishing (Native advertising, programmatic...)
- Administrative tasks management backing (Offices research, training organisation folder writing...)
- International markets benchmark & business opportunities identification for an international deployment
- Key performance indicators (CTA, website visits...) following & monitoring
Co-founder & CMO
We Link
Depuis janvier 2014
Paris
France
- Company strategy definition & management
- Business development management (Turnover : 160K€ in 2015)
- Team management (10 people)
- Innovative project management : “Experience”, an online beta-testing platform
- Agency startups customers following & consulting (strategy, digital marketing, business, networking, growth hacking)
- Business communication management
- Innovation & Startups speaker events (Numa, Seine Innopolis, INSEEC, Le Village by CA)
- Human resources management (recruitment, annual review, internal communication)
Marketing manager
SFR
Septembre 2013
à septembre 2014
Contrat d'apprentissage
Paris
France
- "SFR Jeunes Talents Startups" communication management
- Startups consulting for business promotion to SFR network
- Innovation social media day to day management
- Participation in corporate website redesign
- Content & SEO writing management with a focus on Innovation
- Company strategy definition for “Ville numerique” a promotional booklet dedicated to influencers (political & innovation people)
Co-founder
LD Consulting
Mars 2012
à janvier 2014
Paris
France
- Company strategy definition & management
- Business development management
- Agency startups customers day to day management (strategy, digital marketing, SEO, press relations, social media, growth hacking)
- Agency communication management
Media relations officer
Hopscotch PR Group
Mars 2013
à septembre 2013
Stage
Paris
France
- Participation in customers’ PR strategy development
- PR content writing (press releases,media alert, press invitation...)
- PR management with a focus on social media, calls & emails
- Press publications following & monitoring
- Benchmark for customers & agency
Press officer
Onechocolate communications
Juin 2012
à octobre 2012
Stage
Paris
France
- Participation in PR content writing (press releases,media alert, press invitation...)
- PR management with a focus on social media, calls & emails
- Social media day to day management
- Press publications following & monitoring
- Benchmark for customers & agency
Public relations manager
Powertrafic
Janvier 2012
à mars 2012
Stage
Paris
France
- Participation in website redesign
- Content & SEO writing management for customers & agency
- Participation in customers’ PR strategy development
- PR content writing (press releases,media alert, press invitation...)
- PR management with a focus on social media, calls & emails
- Press publications following & monitoring
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Connaissance de l'écosystème de l'innovation
Avancé
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Techniques d'innovation
Avancé
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Stratégie d'entreprise
Avancé
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Développement de réseau
Avancé
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Business models et business plan
Avancé
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Management de projets
Avancé
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Business development
Avancé
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Contenus marketing
Avancé
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Stratégie d'influence
Avancé
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Stratégie business
Bon niveau
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Social selling
Bon niveau
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Lead nurturing
Bon niveau
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Stratégie marketing
Avancé
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Stratégie réseaux sociaux
Avancé
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Identité de marque
Avancé
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Communication d'entreprise
Avancé
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Relations publiques
Avancé
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Management d'événement
Avancé
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UX Design
Bon niveau
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Code / HTML 5
Bon niveau
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Français
Expert
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Anglais
Avancé
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Allemand
Intermédiaire
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Espagnol
Intermédiaire
- Hand
- Tennis
- Running
- Natation
- Velo
- Allemagne
- Angleterre
- Canada
- ...
- MOOC
- Webinars
- Conférences
