Gestion de projet E-Commerce / Digital / IT : refontes graphiques, migration techniques et changement de plateformes, implémentation de nouveaux outils (OMS, TMS, etc.), nouvelles fonctionnalités/nouveaux services, accompagnement roadmap, etc. Agile et cycle V
Accompagnement / optimisations des process (TMA, exploitation, configurations/contributions, etc.)
University of Nottingham - Nottingham University Business School
Septembre 2011
à septembre 2012
Marketing management, Marketing theory, Research methods (qualitative & quantitative - SPSS), Consumer behaviour, Product Market Strategy, New Products/services development, International Marketing
Mémoire de recherche: “Consumption, identity, meaning and experience creation in the fashion luxury goods marketplace for the Y generation consumers” (Félicitations du Jury).
Note obtenue : 74% (Distinction)
Modules, options, contenu des cours
Mémoire de recherche master : Investigate consumption, identity (i.e. the creation and representation of identity through the consumption of goods and services), meaning and experience creation in the luxury goods marketplace from the point of view of generation Y consumers in England and in France in 2012; understand better the luxury consumption experience off and online, with the particular case of younger consumers (20-26 years old).
Spécialisation marketing des Industries Créatives (Dirigé par Anne Gombault): Marketing contextuel et comportement du consommateur (Art et culture, luxe, gastronomie et spectacle vivant) E-commerce/E-marketing, Brand Management and New Communication Trends, Strategic marketing/marketing strategy.